Effective Implementation of CSR by the Firms
Added on 2023-06-11
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Running head: EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
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EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Name of student:
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Author note:
1
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Table of Contents
Introduction................................................................................................................................2
Rationale for the study...............................................................................................................3
Aims and objectives of the study...............................................................................................3
Research question.......................................................................................................................4
Literature review and gap in literature.......................................................................................5
Research design..........................................................................................................................7
Methods of data collection and analysis of data........................................................................9
Sampling..................................................................................................................................10
Data collection tools.................................................................................................................11
Processing of data and analysis of data....................................................................................13
Ethical issues............................................................................................................................14
Trustworthiness........................................................................................................................15
Limitations...............................................................................................................................15
Timeline of the research...........................................................................................................16
Conclusion................................................................................................................................17
References................................................................................................................................18
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Table of Contents
Introduction................................................................................................................................2
Rationale for the study...............................................................................................................3
Aims and objectives of the study...............................................................................................3
Research question.......................................................................................................................4
Literature review and gap in literature.......................................................................................5
Research design..........................................................................................................................7
Methods of data collection and analysis of data........................................................................9
Sampling..................................................................................................................................10
Data collection tools.................................................................................................................11
Processing of data and analysis of data....................................................................................13
Ethical issues............................................................................................................................14
Trustworthiness........................................................................................................................15
Limitations...............................................................................................................................15
Timeline of the research...........................................................................................................16
Conclusion................................................................................................................................17
References................................................................................................................................18
2
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Introduction
Companies have acknowledged that they enjoy greater prestige, status and reputation
through the recognition that capitalism would be highly successful when it is dutiful towards
the larger society. According to McIntosh (2015) companies need to be concerned about their
customers, the producers and the larger environment and the communities within which it
operates. The enormous size and the global reach of the companies are signifying that they
need to demonstrate their responsibility with the aim of influencing the society. In the recent
times, the spate of corporate scandals and the multiple risks undertaken by some companies
have galvanized the discussion about the ethical considerations and value-driven practise and
business. This led momentum to the discussion regarding the CSR (Corporate Social
Responsibility) and the imperative for ethical practises (Kansal, Joshi and Batra 2014).
Corporate Social Responsibility (CSR) and the ethical practises in business have been
recognized as the driving factor for assessing the financial performance of the company and
in encouraging the company for being robust and motivated regarding their organization. The
thrust of corporate social responsibility is that it emphasizes on the issues related to the
multiple concerns between the stakeholders of the organization, the firm and its environment.
In other words, corporate social responsibility can be understood as the responsibility of the
organizations to conduct in an ethical manner that would contribute to the economic
development of the company in improving the lifestyle and quality of life of the people who
belong to the marginalized sections of the society (Thomas 2007). This community driven
orientation of CSR has made it quite pertinent for the companies to establish their reputation
and at the same time gain competitive advantage.
The aim of the research is to understand and examine the strategies adopted by the
firms about the effective implementation of the CSR practises in the society.
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Introduction
Companies have acknowledged that they enjoy greater prestige, status and reputation
through the recognition that capitalism would be highly successful when it is dutiful towards
the larger society. According to McIntosh (2015) companies need to be concerned about their
customers, the producers and the larger environment and the communities within which it
operates. The enormous size and the global reach of the companies are signifying that they
need to demonstrate their responsibility with the aim of influencing the society. In the recent
times, the spate of corporate scandals and the multiple risks undertaken by some companies
have galvanized the discussion about the ethical considerations and value-driven practise and
business. This led momentum to the discussion regarding the CSR (Corporate Social
Responsibility) and the imperative for ethical practises (Kansal, Joshi and Batra 2014).
Corporate Social Responsibility (CSR) and the ethical practises in business have been
recognized as the driving factor for assessing the financial performance of the company and
in encouraging the company for being robust and motivated regarding their organization. The
thrust of corporate social responsibility is that it emphasizes on the issues related to the
multiple concerns between the stakeholders of the organization, the firm and its environment.
In other words, corporate social responsibility can be understood as the responsibility of the
organizations to conduct in an ethical manner that would contribute to the economic
development of the company in improving the lifestyle and quality of life of the people who
belong to the marginalized sections of the society (Thomas 2007). This community driven
orientation of CSR has made it quite pertinent for the companies to establish their reputation
and at the same time gain competitive advantage.
The aim of the research is to understand and examine the strategies adopted by the
firms about the effective implementation of the CSR practises in the society.
3
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Rationale for the study
To investigate how organisations treat their stakeholders,
To investigate how organisations treat its communities and societies in which they
operates
To understand organisational approaches and policies towards CSR
To gain more knowledge on relevant issues concerning CSR
To evaluate how organisations implement CSR effectively and in case it has not
adopted, then what are the reasons
To help some organisations understand the importance of corporate social
responsibility with this findings.
Aims and objectives of the study
The aims and related objectives of this research is to investigate how firms would
effectively implement corporate social responsibility in society and the environment
at large.
To further understand organisational relationship with its stakeholders, which
includes: shareholders, employees, customers, suppliers, community, society, and
government.
To understand its responsibility towards sustainability of the environment,
To delve into the policies of the organisations working on CSR
To identify the CSR activities served by the organisations
To identity the thrust of CSR in various organisations
To find out the links between CSR and organisations
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Rationale for the study
To investigate how organisations treat their stakeholders,
To investigate how organisations treat its communities and societies in which they
operates
To understand organisational approaches and policies towards CSR
To gain more knowledge on relevant issues concerning CSR
To evaluate how organisations implement CSR effectively and in case it has not
adopted, then what are the reasons
To help some organisations understand the importance of corporate social
responsibility with this findings.
Aims and objectives of the study
The aims and related objectives of this research is to investigate how firms would
effectively implement corporate social responsibility in society and the environment
at large.
To further understand organisational relationship with its stakeholders, which
includes: shareholders, employees, customers, suppliers, community, society, and
government.
To understand its responsibility towards sustainability of the environment,
To delve into the policies of the organisations working on CSR
To identify the CSR activities served by the organisations
To identity the thrust of CSR in various organisations
To find out the links between CSR and organisations
4
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
To find out the links between CSR and organisational stakeholders
Research question
How does the organisations treat their communities?
In what ways the society benefits from the organisational activities?
In what ways the firms can be socially responsible?
How do the firms treat their stakeholder such as employees, shareholders, suppliers,
society and government?
What are the steps required by firms to successively implement CSR in society?
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
To find out the links between CSR and organisational stakeholders
Research question
How does the organisations treat their communities?
In what ways the society benefits from the organisational activities?
In what ways the firms can be socially responsible?
How do the firms treat their stakeholder such as employees, shareholders, suppliers,
society and government?
What are the steps required by firms to successively implement CSR in society?
5
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Literature review and gap in literature
Academic scholarship on CSR and sustainability business practises have documented
about the realization of the companies about CRS practise in the society. Therefore,
companies are veering towards the adoption of effective measures that reflect their moral
principles and ethical endeavours in the pursuit of business. There are five elements of CSR
that needs to be understood whilst discussing about the discourse of corporate social
responsibility (Thomas 2007). The first aspect related to CSR is the responsibility towards
self-control . This is suggestive of the corporation that needs to be enforced as a strategy
against the white-collar crimes and the corporate scandals. The second aspect is concerned
with the responsibility towards the employees. This indicates the responsibility of the
corporate firms and organizations towards the employees and this feature underscore on the
corporate social responsibility of the corporate house (Crowther 2008). The third aspect is
concerned with the responsibility of the corporate firms towards the society. This
encompasses the lives of the different families of the employees (the significant others of the
employees or workforce who are an asset to the organization due to their toiling
contributions). The families of the employees can be subsumed within the larger society in
which the corporate firm is operational. The fourth aspect is concerned with the responsibility
towards the stakeholders of the company (Miller, Birch, Mauthner and Jessop 2012). This is
concerned with the much pronounced and yet subtle role that is played by the corporate firms
in fulfilling their responsibilities towards the different stakeholders associated with the
organization. The final aspect of corporate social responsibility is concerned with the
responsibility towards the nature. In this context, it can be seen that the corporate firms have
certain responsibilities towards the nature and therefore, they need to understand and value
mother nature. This can be achieved by the corporate firms through the incorporation of
EFFECTIVE IMPLEMENTATION OF CSR BY THE FIRMS
Literature review and gap in literature
Academic scholarship on CSR and sustainability business practises have documented
about the realization of the companies about CRS practise in the society. Therefore,
companies are veering towards the adoption of effective measures that reflect their moral
principles and ethical endeavours in the pursuit of business. There are five elements of CSR
that needs to be understood whilst discussing about the discourse of corporate social
responsibility (Thomas 2007). The first aspect related to CSR is the responsibility towards
self-control . This is suggestive of the corporation that needs to be enforced as a strategy
against the white-collar crimes and the corporate scandals. The second aspect is concerned
with the responsibility towards the employees. This indicates the responsibility of the
corporate firms and organizations towards the employees and this feature underscore on the
corporate social responsibility of the corporate house (Crowther 2008). The third aspect is
concerned with the responsibility of the corporate firms towards the society. This
encompasses the lives of the different families of the employees (the significant others of the
employees or workforce who are an asset to the organization due to their toiling
contributions). The families of the employees can be subsumed within the larger society in
which the corporate firm is operational. The fourth aspect is concerned with the responsibility
towards the stakeholders of the company (Miller, Birch, Mauthner and Jessop 2012). This is
concerned with the much pronounced and yet subtle role that is played by the corporate firms
in fulfilling their responsibilities towards the different stakeholders associated with the
organization. The final aspect of corporate social responsibility is concerned with the
responsibility towards the nature. In this context, it can be seen that the corporate firms have
certain responsibilities towards the nature and therefore, they need to understand and value
mother nature. This can be achieved by the corporate firms through the incorporation of
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