CSR in Practice: A Case Study of Maldives Tourism Industry

Running head: RESEARCH PROPOSAL
CSR in Practice: A Case Study of Maldives Tourism Industry

RESEARCH PROPOSAL 2
Your
Name:
Programname: MBA
Contact
Info
Module name and
code
Dissertation
Name of project supervisor:
Title or topic area of proposed study
Corporate Social Responsibility in practices: A case study of Tourism Industry Maldives.
What is the aim of your study?
The main aim of this research is to analyze the corporate social responsibility practices in the
context of tourism, Maldives.

RESEARCH PROPOSAL 3
Table of Contents
Title of research...........................................................................................................................................4
Research aim and objectives....................................................................................................................4
Research Questions.....................................................................................................................................4
Research background...................................................................................................................................5
Research rationale.......................................................................................................................................5
Research methodology................................................................................................................................6
Reliability and validity............................................................................................................................7
Survey through Questionnaire.....................................................................................................................7
Demographical based question................................................................................................................7
Objective 1: To determine the common interpretation and understanding of selected tourism industry
stakeholders (hotels, travel agents, restaurants and tourists) in CSR.......................................................8
Objective 2: To investigate applicability and implementation of CSR in sustaining Maldives tourism
industry....................................................................................................................................................9
Objective 3: To determine the monitoring, maintenance and improvement plan of tourism....................9
Objective 4: To know the macro (policy level) and micro (ground level) implementation plan of
Maldives tourism official in terms of CSR............................................................................................10
Objective 5: To propose strategies in improving CSR strategies in Maldives.......................................10
Literature review.......................................................................................................................................11
Outline of chapters....................................................................................................................................13
Timeframe.................................................................................................................................................13
References.................................................................................................................................................15

RESEARCH PROPOSAL 4
Title of research
The topic for this research is to analyze Corporate Social Responsibility in practices: A case
study of Tourism Industry Maldives.
Research aim and objectives
The main aim of this research is to analyze the corporate social responsibility practices in the
context of tourism, Maldives. Following objectives will be used to complete the main aim of this
research:
 To determine the common interpretation and understanding of selected tourism industry
stakeholders (hotels, travel agents, restaurants and tourists) in CSR.
 To investigate applicability and implementation of CSR in sustaining Maldives tourism
industry.
 To determine the monitoring, maintenance and improvement plan of tourism industry
stakeholders’ activities related to CSR
 To know the macro (policy level) and micro (ground level) implementation plan of
Maldives tourism official in terms of CSR.
 To propose strategies in improving CSR strategies in Maldives.
Research Questions
 What are the common interpretation and understanding of selected tourism industry
stakeholders (hotels, travel agents, restaurants and tourists) in CSR?
 What are the applicability and implementation of CSR in sustaining Maldives tourism
industry?
 What are the current monitoring, maintenance and improvement plans of tourism industry
stakeholders’ activities related to CSR