Corporate Social Responsibility in Kenya: A Case Study of Shirley's Fashion

Running head: CONTEMPORARY MANAGEMENT
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Contemporary Management:
Name:
Institution:

CONTEMPORARY MANAGEMENT 2
Table of contents
Table of contents..............................................................................................................................2
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Current Situation in Kenya..........................................................................................................3
Shirley’s Fashion Code of Conduct/Practice...............................................................................4
Evaluation of other Sources.............................................................................................................4
Discussion Critique......................................................................................................................4
Recommendations............................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

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Introduction
In the contemporary world of business, the issue of Corporate Social Responsibility has
become a very essential element for any business operating in the global market. Having drawn
global awareness, the concept of CSR has become central to the strategic plans by many local
and multinational companies worldwide. Hence, companies have realized the importance of
working for the better of people around them rather than working only for profits (Schwartz,
2017, pp. 15).
At Shirley’s Fashion, we fully recognize our role in embracing social and environmental
issues in the course of carrying our daily operations. As a result of globalization, our company is
increasingly concerned with the aspect of overseas investment. Despite having our main factory
in Los Angeles, our main aim is to extend our production to foreign and developing economies
worldwide with our main target being Africa and to be specific the rapidly growing Kenyan
market. Thus, as a company there is a great need to realize our role in in contributing to the
wellbeing of the people in such developing countries like Kenya where we have our branches.
The main aim of engaging is in CSR is to ensure responsible operations while taking into
consideration the social and environmental issues which in turn will attract goodwill from the
people there will serve as our top level customers (Hadwiger, 2018, pp. 12). Notably, it is argued
that building a positive corporate reputation serves as the best way to attract people since a
company’s reputation is the reason as to why why people will buy from them (Vandekerckhove,
2016, pp. 30).
However, it has been noted that our management is less conversant with the real situation
in Kenya regarding CSR. Labor has been identified as the key element that CSR must address in