CSR

Corporate Social
Responsibility
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Executive Summary
CSR is a self-regulating business model which help the companies to perform activities
in such a way that they can be held accountable towards all the stakeholders that are associated
with the company either directly or indirectly. Companies that works in a global environment
needs to follow these strategies so that their business can help in the economic development and
upliftment of the society. This report discusses about the characteristics of CSR which when
applied in the companies helps them in becoming successful along with gaining a brand
reputation in the international market. This helps the companies to sustain and survive in the
market.
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Conclusion ....................................................................................................................................13
REFERENCES..............................................................................................................................14
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Introduction
Corporate Social Responsibility (CSR) is a model that is followed by most of the
multinational businesses so that it can help the company in being socially accountable i.e. to all
the stakeholders involved such as the customers, suppliers, investors, government and the society
as a whole (Belal, 2016). It involves the integration of social and environmental concerns in the
business operations so that the effects of their business activities on the complete society can be
well monitored. The report discusses about the strategic issues that are faced by the companies
and the challenges that are faced in the application of the CSR in their company operations.
Unilever, which is a British-Dutch company headquartered in London, UK and Rotterdam,
Netherlands is taken to study the various concepts of CSR. The products offered by the company
are related to consumer goods like food and beverages, cleaning agents, beauty products and
personal care products. The strategic issues faced by the company and various aspects of CSR
will be discussed in detail in this report.
Main Body
CSR is a management concept where the companies try to integrate their responsibilities towards
the environment and society are integrated in the company operations so that company can have
moral and ethical culture in the business. This ensures the quality of life of their employees and
their families along with promoting the economy of the society. The companies are required to
incorporate accountability, transparency and conduct in the conformity of law so that the
companies can be responsible towards all the stakeholders. Businesses that exist in the society
and use the resources of the environment so as to produce goods and services in the hope of
earning profits must also be responsible towards them. Implementing CSR strategies builds
image and reputation for the company image and also builds trust of the stakeholders in the
company and its products and services (Yakovleva, 2017). This ensures repetitive business for
the company. It also lowers the government intervention in the functions of the business as all
the legal and ethical frameworks are followed by the company which makes it responsible
towards all the people who are directly or indirectly related to the company. However,
implementing CSR strategies though important has become very challenging for multinational
businesses.
According to Matten and Moon ‘CSR is becoming the most important strategic issues in
the global businesses but due to the increasing cultural and social differences of global markets it
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