CSR Activities of Hewlett Packard

This presentation focuses on the corporate social responsibility (CSR) activities of Hewlett Packard (HP). It discusses the theoretical background of CSR and the importance of integrating CSR into business strategies. The presentation also highlights HP's current CSR practices, including initiatives related to employees, society, and the environment. Additionally, it proposes CSR activities that HP can implement to enhance social welfare. Overall, the presentation emphasizes the significance of sustainability and stakeholder engagement in HP's CSR strategy.

CSR On Hewlett Packard

TABLE OF CONTENT
 INTRODUCTIONINTRODUCTION
 THEORETICAL BACKGROUNDTHEORETICAL BACKGROUND
 BACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSRBACK GROUND OF INFORMATION ABOUT COMPANY AND ITS CSR
ACTIVITIESACTIVITIES
 PROPOSED CSR ACTIVITIES OF ORGANISATION PROPOSED CSR
ACTIVITIES OF ORGANISATION
 CONCLUSION
 REFERENCES

INTRODUCTION
Corporate social responsibility can be refired to as the firm sense of responsibility towards the environment as well as
community. Objective of facilitating the corporate social responsible practices by company is to reduce the negative
effect of their business operation on environment as well as society. Corporate social responsibility can also be
considered to be as initiatives or efforts taken by an enterprise for bringing improvement in the society. The
corporate social activities includes donation of money, implementation of environmentally-friendly policies within an
organisation etc. The report has focus on identifying the strategy adopted by companies in order to fulfil its corporate social
responsibility in context of Hewlett Packard. It is basically multinational corporation which offers goods related to information
technology. Assignment will include some suggestions which can be utilised by business entity fore enhancing social welfare

THEORETICAL BACKGROUND
Corporate social responsibility can be defined as an obligation of company to pursue such policies , strategies and
decisions which are desirable in context of objectives and value of society. Six important characteristics of
Corporate social responsibility are voluntary, internalizing, multiple stakeholder orientation, beyond philanthropy ,
practices as well as values. One crucial characteristics of CSR is that it aligns economic and social responsibilities.
Classical view theory of CSR, according to this hypothesis the main obligation of companies to earn profit and comply
with laws prevailing in the nation. As per this concept, manager in Hewlett Packard need to concentrate on profit
maximisation.

CONT.

CONT.
Legitimacy theory, this hypothesis has been developed on the basis of generalised perception that he actions of an
entity are desirable, proper, or appropriate within some socially constructed system of norms, values, and beliefs.
According to this, management in Hewlett Packard to continuously monitor that their business is serving the
society. Legitimacy theory, as company operates in community through perceived agreement related to performing
some socially responsible actions (Bourg-Meyer, Elias and Chevalier, 2018). Under this theory, communicating
the initiatives taken by an organisation in context of CSR can be considered to be as a source of initiating as well
as protecting an enterprise Legitimacy.

CONT.

CONT.
The comparison between CSR activities of two companies that is HP and Intel. Corporate social responsibility of HP
emphasizes on the minimising or eliminating the negative effect of its business operations on the society and
environment. On the other hand, CSR strategy of Intel have focus on addressing their social impacts on
stakeholders.
In context of HP, an enterprise execute CSR programs for social welfare. Whereas, Intel an organisation organise
corporate social responsibility programs for satisfying the interest of their stakeholders.

CONT.
Hewlett Packard is among one of the twelve organisations which design products utilising the safe procedure (Shu, Chen and Lai, 2018).
Business entity has gain popularity for its work in the field of data privacy. In context of Hewlett Packard, sustainability is
fundamental to their other business strategies. Sustainability as a factor which highly influence the decision of management throughout
the value chain. Corporate social responsibility of Hewlett Packard intends to meet the demands as well as expectations of consumers

The present mission of Hewlett Packard is to reflect the unique potential of technology sector in context of delivering sustainability at large
scale. Vision of the company is to develop technology for making life better for people. Invention and reinvention is the strategy is
adopted by an enterprise. Hewlett Packard considered their corporate social responsibility strategy as global citizenship. As
management in organisation perceives that there corporate social responsibility cover s all important aspects such as Product
Superiority, customer intimacy, product superiority and operational excellence. Business entity perceives that sustainability is the
powerful factors which has encouraged them to facilitate innovation (Li and Yu, 2018). The corporate sustainability strategy of
Hewlett Packard are related to the integrity, community and environment. Current CSR practices of Hewlett Packard

CSR related to Employees CSR related to Society CSR related to Environment:
workforce labour strategy has been
implemented for enabling employees to
develop the skills which are required for
executing different business operations at
international level (Wolf, Heim and Wyss,
2018).
:Hewlett Packard, an enterprise has
implemented the systematic procedures as
well as organises programmes in order to
protect the human rights across its value
chain. In context of integrity management
team in Hewlett Packard, timely execute risk
assessment before implementing new
technology at workplace
Empowerment of employees :
Management in Hewlett Packard
organisation has empowered
employees for ensuring the
protection of people in the society.
Partnership with NGO :An enterprise
work in partnership with non profit
organisation for developing strong
as well as resilient community.
In context of reducing the negative effect
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,environment Hewlett Packard has
brought improvement in business model
.as well as operations
Recycling activities : In context of
Hewlett Packard, Some CSR
activities include recycling as well as
minimising the corporate carbon as
well as footprint. Recycling activity
are executed by an organisation in
order to reduce the negative effect of
its business operations on
environment.

CONT.
Risk assessment activity is performed by management in an
enterprise in order to reduce protect the employees from getting
injured because of its business operations.
In addition to this, business entity is highly committed to
protecting the rights of people employed in supply chain. An
organisation has much focus on protecting human rights of
vulnerable groups such as foreign migrant employees, w omens
and students.
usiness entity does not compromise in context of their
expectation related to employee, suppliers and partners
behaviour. In context of Hewlett Packard, the corporate
social responsibility strategy of Hewlett Packard revolves
around fulfilment of obligation related to supply chain. An
organisation has focus on supporting workers in
improving their live
Business entity has made their significant contribution in
bringing positive as well as drastic transformation in
educational system.
An enterprise organise talent as well as leadership
programmes at regular interval of time.
In addition to this, business entity is committed to source
fifty percent of renewable electricity for their
operation by 2025
An enterprise is enabling their manufacturer and suppliers
to set the ambitions in context of emission reduction in
their business operations. In context of Hewlett
Packard , sustainability extends beyond global
citizenship.
:Enhancement of product sustainability An enterprise
priorities are enhancing product sustainability through
,resigning implementing new service model for minimising
effect on environment and development of sustainability
.solutions
The 2017, sustainability report of Hewlett Packard reveals
that an organisation has recycled approx. 271,000
tonnes of its hardware and supplies. In addition to this
business entity has utilised more than 9,000 tonnes of
recycled plastic in its ink and toner cartridges (HP
releases 2017 Sustainability Report, 2018).
Business entity has adopted circular economy for dealing
with the environmental issues

Integrative theory of Corporate social
responsibility an organisation need to
emphasize on fulfilling social demands
Hewlett Packard promotes environmental as
well as social responsibility standards across
industry by sharing their experience. An
enterprise emphasizes on sustainable supply
chain (Moo and Knudsen, 2018).
Business entity motivates its suppliers to
bring improvement and increase their
capabilities. An organisation makes huge
capital investment in context developing
the opportunities for undeveloped
communities.
According to the Ca roll CSR pyramid :
which states that it is very much important
for organisation to fulfil its ethical duties.
The four important duties displayed in
Pyramid are :
Economic : It is responsibility of company
to be profitable. Theorist states that it is only
way to survive in society.
Legal: Obligation of an enterprise to follow
all laws and regulation.
Ethical: his is the responsibility to act
morally and ethically
With this responsibility, businesses
should go beyond narrow
requirements of the law
PHILANTHROPIC : It is the
responsibility of an organisation to give back
to the society. For instance charitable
donations.
Business entity has adopted circular
economy for dealing with the
environmental issues
Normative theory of CSR states that the
activities which is executed by companies
have direct as well a significant effect on the
environment. It is required by HP to taking
high initiative for minimising the adverse
effect of its operations on business
enviroment.

CONT.
An organisation has set three new objectives which are to be achieved by them within specific period these
are :an enterprise has committed to use a hundred percent renewable electricity in their international
business operations. Stakeholder theory states that those who are working in an organisation have certain
duties as well as responsibilities In context of participating in different activities and driving company
towards success. This hypothesis also states that transparency is very crucial value for promoting
stakeholder ethics. In context of Hewlett Packard, very stakeholder actively participate in a corporation’s
decision making, Hewlett Packard measures their business performance on the basis of the way their actions as well as
solutions create sustainable future for people in the society.

CONT.
An organisation has set three new objectives which are to be achieved by them within specific period these
are :an enterprise has committed to use a hundred percent renewable electricity in their international
business operations. Stakeholder theory states that those who are working in an organisation have certain
duties as well as responsibilities In context of participating in different activities and driving company
towards success. This hypothesis also states that transparency is very crucial value for promoting
stakeholder ethics. In context of Hewlett Packard, very stakeholder actively participate in a corporation’s
decision making, Hewlett Packard measures their business performance on the basis of the way their actions as well as
solutions create sustainable future for people in the society.

PROPOSED CSR ACTIVITIES OF ORGANISATION
According to the economic theory of sustainability Hewlett Packard, need to bring change in their business
behaviour. Business entity is required to integrate corporate social responsibility plans with its other
business strategies. In addition to this, firm need to well formalised business model. Manager in an
organisation while developing the sustainable business plan should consider the interest as well as objective
of stakeholder which is very much crucial in order to integrate Corporate social responsibility into business
operations (Johnson, Ashoori and Lee, 2018). Hewlett Packard, can implement positive change at
workplace, as this tactic will assist them in promoting their development. Integration of corporate social
plans with business strategies will support firm in becoming more innovative as well as responsible
organisation.

CONT.
The model which can be utilized by Hewlett Packard for making the Corporate social responsibility plan
possible to execute could be based on different stages these are the establishment of vision for CSR,
identification of the problems, development as well as communication plan. Integration of corporate social
plans with business strategies will assist an organisation in gaining the competitive advantage. It will also
help an enterprise in improvement of intangible assets such as reputation, social capital in context of
stakeholders. Hewlett Packard can also adopt the Affectivity strategies as this will aid an organisation in
minimising the effect of its business operations on environment. Business entity can achieve its objectives
of reducing environmental pollution by utilising the renewable energy sources, by products, re-circulation
of goods as well as other material into product life cycle. Innovation is the strategy which can be adopted by
organisation. This tactic will assist an enterprise in influencing the operating condition and lifespan of the
product. It will also aid an organisation in minimising the effect of its business operations on environment
and society

In addition to this, Hewlett Packard needs to make structural changes in utilisation of resources. An organisation
can use advance technology for their business operations, as this strategy will assist them in increasing the
working efficiency as well a productivity. It will aid business entity in reducing the wastage (Cornet and
Sóti, 2018). Advance technology can be utilised by an enterprise for recycling the waste material.
Sustainable business model innovation can be crucial leverage which Hewlett Packard can get which will be
helpful in implementing successful change in an organisation. It is required by an organisation to integrate
corporate social development needs into their policies as well as procedure and follow the principles. An
organisation will require new cultural orientation as well as extensive refinement of system, practices and
processes (Epstein, 2018). The two main fields where change are required to be implement is concerned with a greater
accountability to non-traditional stakeholders. The other area is business entity need to bring continuous improvement in
the reporting process, as this will help management in ensuring that all the ethical practices are executed within an
organisation. An enterprise need to create an effective management framework which should address both governance
and decision making.

CONT.
Management in Hewlett Packard need to integrate sustainable development into their business planning ,
controlling and management system. It is required by manager ion an enterprise to develop an effective
culture at workplace which will help in promoting ethical behaviour as well as practices. The manager in
Hewlett Packard should understand that successful implementation of the sustainable strategy lies in an
effective operational planning. Continuous monitoring is very much essential in order to ensure sustainable
business practices. In addition to this, Hewlett Packard can utilise the step based approach for managing
sustainable business performance. Stepwise approach address the building blocks of business model,
strategy and procedures. Management in an enterprise is required to develop effective tactics for
monitoring as well as reviewing the cause-effect relations within and across the organisation’s borders.

CONT.
An organisation should ensure goods CSR activities as this will help them in increasing employee morale. It will also
provide firm an ease in retaining skilled and talented workforce. Corporate social responsibility is considered to be
as crucial element in context of attracting as well a retaining worker. In context of Hewlett Packard, business entity
can adopt Corporate social responsibility as a part of their overall strategic objectives (Heggde and Shainesh, 2018)
. It will assist an enterprise in demonstrating that they are highly committed to fulfilling their corporate social
responsibility and taking measures' for eliminating the negative effect of their operation on society and
environment. In addition to this, business entity can organise more CSR programme and they must allow their
employees to participate in such events. As this tactic will assist firm in fulfilling their commitment related to
improvement in society and help an organisation in providing high level of job satisfaction to workers. An
organisation by seeking support from their skilled workforce can develop more recycle products. It will help an
enterprise in developing the interest related to job in workers which is very much crucial in order to retain them for
long time

CONT.
It has been concluded from the report that an organisation consider corporate social responsibility as a factor
which encourages companies to facilitate innovation. The other facts which has been concluded from the
study is that an effective corporate social responsibility has great importance in context of business. It helps
an enterprise in gaining the competitive advantage. The other fact which has been concluded is that CSR
plays important role in attraction as well as retention of employees. It has been concluded that CSR
practices executed by the firm has direct influence on employee morale.