Role of Corporate Social Responsibility in Organizational Performance: A Case Study of Maruti Suzuki

This research study analyzes the role of corporate social responsibility in the organizational performance of Maruti Suzuki. It aims to discover the meaning and concept of CSR, analyze its role in organizational performance, and recommend strategies for improving CSR practices.

Running head: MANAGING RESEARCH
To analyse the role of
corporate social
responsibility in the
organizational performance-
a case of Maruti Suzuki
Submitted by

MANAGING RESEARCH 1
Table of Contents
Table of Contents..................................................................................................................................1
Introduction and background to the problem:........................................................................................2
Problem definition.................................................................................................................................3
Literature review:..................................................................................................................................3
Research Design and Method:...............................................................................................................5
Introduction.......................................................................................................................................5
Research Philosophy..........................................................................................................................6
Research Approaches........................................................................................................................6
Research Strategy..............................................................................................................................7
Research Design................................................................................................................................7
Data collection methods....................................................................................................................8
Sampling Procedure...........................................................................................................................8
Data analysis method.............................................................................................................................9
Proposed time schedule and approximate budget:...............................................................................10
Gantt chart.......................................................................................................................................10
References...........................................................................................................................................12
Appendix.............................................................................................................................................15

MANAGING RESEARCH 2
Introduction and background to the problem:
Research Background
In the automobile industry, corporate social responsibility directly impacts the organizational
performance. Thus, it is significant for the organization to improve their understanding of the
corporate social responsibility practices as it would be beneficial to increase the productivity.
It is an important concern which is not identified in previous research. The Australia
automobile sector is a leading industry as it could create competition in the marketplace. It is
also found that organization should gain their knowledge about the factor that could affect the
business performance at international level. Moreover, there is lack of study on the role of
corporate social responsibility on the organizational performance (Siddiq and Javed,
2014).The organization should use corporate social responsibility to make their unique image
in the marketplace and obtain a reliable result.
Research aim and objectives
The main aim of this research is to address the role of corporate social responsibility in the
organizational performance-a case of Maruti Suzuki. The following objectives are considered
to attain the research objectives:
 To discover the meaning and concept of corporate social responsibility in the
organizational performance
 To analyse the role of corporate social responsibility in the organizational
performance- a case of Maruti Suzuki
 To recommend the strategies for improving the corporate social responsibility
practices in the organization
Research questions
 What is the meaning and concept of corporate social responsibility?
 What is the role of corporate social responsibility in the organizational performance?

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 What are the strategies to improve corporate social responsibility practices in the
organization?
Problem definition
The research topic is “to analyze the role of corporate social responsibility in the
organizational performance. In the recent era, the enhancement in the organizational
performance could become a major issue for an employee and organization. In Australia,
organizational performances become a major issue for automobile organization to obtain a
reliable outcome. In the current scenario, the Australian government has needed to make a
feasible strategy to attain the research aim and objectives (Short, et. al., 2016). In addition, it
can also be found that a company could also use corporate social responsibility to retain their
existing consumers and obtain a reliable outcome. It also aids the business to make
improvement in the existing situation of society in the least time and cost. The understanding
of corporate social responsibility could support to make a diverse image in the marketplace.
The research proposal could help to critically analysis the corporate social responsibility as it
would be effective to get higher competitive benefit in the marketplace (Saeidi, et. al., 2015).
This research will also be imperative if the researcher wants to make their career in the
automobile industry
Literature review:
RO1: To discover the meaning and concept of corporate social responsibility in the
organizational performance
As per the view of Petrenko et al. (2016), corporate social responsibility is significant for a
corporation to make a distinct picture in the market. It demonstrates the impact of the
organization on environmental social safety. It aids an organization to implement the rules
and regulation of environmental safety groups. Moreover, it is evaluated that corporate social
responsibility is defined as corporate citizenship, which can include as short-term cost.

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However, it cannot offer the immediate financial return to the corporation. In addition, CSR
aids to enhance the environmental and social circumstances.
In favour of this, Newman et al. (2015) evaluated that corporate social responsibility is used
as a business model, which is extremely originated in the liability ethics. By using this
strategy, a corporation would be competent to create a favourable image in the mind of the
customer as it would be beneficial to expand the business. CSR strategy enables an
organization to focus on their employees and social well-being as it could directly impact the
goodwill of the company. CSR could be illustrated as the legal, ethical and discretionary
expectation because it would be significant for enhancing the social circumstances of the
corporation.
RO2: To analyze the role of corporate social responsibility in the organizational
performance- a case of Maruti Suzuki
In the view of Mehralian et al. (2016), corporate social responsibility is beneficial for
increasing the profitability of corporation as it is used to offer the benefits to the consumer.
Further, Maruti Suzuki engages the customers in their business operation such as include the
requirements and desires of customers in the development of products and services. It
facilitates the added value to customers that is beneficial to enhance the goodwill of
corporation. The public image of the corporation relies on social responsibility program as
Maruti Suzuki should be aware of it. It is evaluated that customers believe to buy the
products from those retailers that support the community for development. It could enhance
the goodwill of company in the world.
In contrast to this, Rupp et al. (2015) asserted that corporation should offer the quality
products and services to customers and also considers the needs and wants of customers to
perform good corporate social responsibility. It also facilitated the consumer benefits by
aiding the non-profits and engaging in a monetary donation, volunteerism, an in-kind

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donation of products and services and strong partnerships. A company can publicize their
efforts and develops the awareness about their charity to develop a favourable image in the
eyes of customers. It is also assessed that positive social responsibility can improve the public
image of Maruti Suzuki by building the liaison with the customers.
RO3: To recommend the strategies for improving the corporate social responsibility
practices in the organization
As per the view of Korschun et al. (2014), there are different strategy is used to improving
the corporate social responsibility practices in the organization. In such condition, Maruti
Suzuki should emphasize on enhancing innovation to offer customer benefits. A corporation
should make strategy for developing the business environment and leads the employees to
give their step forward opinion about how to improve the corporate social responsibility. A
corporate should motivate the workforces for their active contribution and includes their
notions for improving the corporate social responsibility. Social responsibility is main drivers
in the business operation that makes competent to keep public liaison and beneficial for
selling point. Therefore, it is evaluated that social responsibility becomes a significant
component of performance culture.
In opposed to this, Obeidat et al. (2016) recommended that a corporation should provide the
local community and engage in the community events and other engagement. Hence, it is
beneficial for Maruti Suzuki to become a direct supporter of local society’s business
organization and people. It should also purchase from local suppliers whenever they can,
specifically when a large percentage of business comes from the nearest area. Moreover, a
corporation should always assess the opportunity to support the local event, specifically when
they are promoting local business.

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Research Design and Method:
Introduction
The research methodology could be effective to aid the research scholar in choosing suitable
tools and techniques about the research concern. It would help to get adequate data about
research concern and obtain a reliable outcome. The research methodology considers certain
tools and techniques like research design, research approach, research philosophy, sampling
methods, data collection method, and data analysis method (Reverte, et. al., 2016). Moreover,
it is also addressed that there are certain factors that could support to get a reliable and valid
result.
Research Philosophy
The research philosophy is opinion and thought of researcher about the method by which the
information will be gathered, evaluated and used in the research systematically. There are
certain factors that are considered in the research philosophy like interpretivism, realism, and
positivism research philosophy. For this research, interpretivism research philosophy will be
used by the researcher to collect appropriate data in the context of the research matter. This
method facilitates the research scholar to get a valid and reliable outcome. The positivism
philosophy supports to obtain factual data about the research matter (Brammer, et. al., 2015).
Hence, the researcher has used the interpretivism philosophy to get realistic information.
Research Approaches
Research approach could also be effective to attain research aim and objectives in the least
time. There are certain components that are considered in the research philosophy like
deductive and inductive approach. The inductive approach facilitates researcher to get non-
numerical information about the research matter. In opposed to this, the deductive approach
facilitates to develop the research hypothesis in the context of research concern that would

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create the complexity of the research (Loosemore and Lim, 2017). Hence, inductive research
philosophy will be practiced by the researcher rather than deductive approach. It will help to
get a reliable outcome. The inductive approach facilitates the organization to critically
analyze the role of corporate social responsibility in the organizational performance. The
deductive approach also facilitates the research scholar to prove and reject the research
hypothesis on the basis of collected data. It will support to obtain reliable outcome (Farooq,
et al., 2017).
Research Strategy
The research strategies play an imperative role in the research to attain the research aim an
objectives. The research strategy considers certain factors like survey through questionnaire
and literature review. In this research study, both literature review and survey through
questionnaire method to collect the feasible data in the context of research concern. The
survey through questionnaire strategy supports the researcher to obtain views and opinions of
research candidates towards the research concern (Lins, et. al., 2017). The literature review
method support to obtain conceptual data about current research concern. There are certain
tools that are considered in the literature review like online sources, offline sources, books,
magazines, and journal articles. It will support to get feasible data about the research matter.
It will support to deeply understand the role of corporate social responsibility in the
organizational performance (Wang, et. al., 2016).
Research design and justification
The research design focuses on two kinds of methods like quantitative, mixed and qualitative
research method. For this research, the mixed data collection method will be executed in their
research to obtain a reliable outcome. The mixed data collection method considers both
qualitative and quantitative research design. Through this method, research scholar will be
capable to attain research aim and objectives. It is also addressed that the qualitative research

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design facilitates the researcher to get non-numeric information about research concern. The
quantitative researcher design method aid the researcher to obtain numeric information in the
context of the research concern (Kim, et. al., 2016).
Data collection methods
The data collection method is an effective technique to select appropriate data collection
method for conducting their research and obtain a reliable result. In this research, research
scholar will also use both primary and secondary data collection method. The primary data
collection method facilitates the research scholar to get the fresh data about the current
research matter. The researcher will consider many sources to obtain the primary data
collection method consider the survey through questionnaire method to collect the
information about the role of corporate social responsibility in the organizational
performance (Wang, et. al., 2015). Apart from this, secondary data collection method could
assist the researcher to obtain theoretical data about the research matter. The researcher will
use many methods such as books, company web, magazines, online and offline sources, and
company data. It will support the research scholar to meet the aim and objectives of research
(Story and Neves 2015).
Subjects for study and selection process
In this research study, the research scholar has used the probability sampling method than the
non-probability sampling method. Since, the probability sampling method aid research
scholar to chose their research participants by considering the random sampling method. It
will support the researcher to eliminate biases from the research study. The probability
sampling method assists the researcher to meet the research aim an objective in the least time
and cost (Wang, et. al., 2016).
Apart from this, the non-probability sampling method will not be practiced by the researcher
due to the higher possibilities of biases in the research. This method enables the researcher to

MANAGING RESEARCH 9
select research candidates on the basis of age, gender, race, region, and experience. It would
biases in the research and declines the quality of research outcome. In this, 50 employees of
Maruti Suzuki will be selected by the research scholar to conduct their research and obtain
their opinion and views regarding the role of corporate social responsibility in the
organizational performance (Shen and Benson, 2016). It will also aid the research scholar to
collect appropriate information about the current research matter. It will also help to the
research scholar to effectively solve the current research concern and obtain reliable outcome
(Zhu, et. al., 2016).
Data analysis method
The data analysis methods play an imperative role in evaluating the collected data and aid the
research scholar to obtain a reliable outcome. It will also aid the researcher to analyze the
collected information and make effective research. For this, the researcher will select the MS-
Excel software to evaluate the collected data. In this, the researcher will use many bar,
column, and pie chart to present their data and obtain a feasible outcome in the context of
research concern (Plewa, et. al., 2015).
Conceptualisation and measurement
This research proposal will provide an investigator to boost the awareness regarding the
corporate social responsibility in the organizational performance. This proposal will provide
support to both existing and current organization to develop the understanding of the role of
corporate social responsibility in the organizational performance of Maruti Suzuki. It could
be also beneficial for developing the understanding regarding different strategies for
improving the corporate social responsibility practices in the organizational performance of
Maruti Suzuki (Zhu, et. al., 2016). Further, two variables will be used in this study named
independent and dependent variable. Independent variable will be corporate social

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responsibility and the dependent variable is the organizational performance of Maruti Suzuki.
These variables were measured through literature review to obtain the reliable result.
Ethical issues and limitations of the research:
The ethical issue could impact on the reliability of research result. The data safety and
security act 1988 would be practiced by an investigator to save the information of
investigation significantly. It will also provide an investigator to develop the good liaison
with participants in long-term. There are certain sorts of elements, which is entailed in the
research ethics like proper referencing, data manipulation, save the confidential information
of participants and avoid plagiarism (Plewa, et. al., 2015). An investigator will save the
private data of participants in the investigation due to feasibly obtaining the study.
Research limitation
The research limitation could adversely impact on the result of research. There are different
elements that could unfavourably impact on the performance of investigation such as cost,
time and resources. In addition, it is evaluated that the particular time period could mandate
an investigator to accomplish the task in predetermined time. As a result, it could adversely
affect the result of research. It is also evaluated that infeasible sample size can also impact on
the research outcome. Therefore, it is assessed that inadequate resources and cost could also
reduce the quality of research result (Shen and Benson, 2016).
Proposed time schedule and approximate budget:
Gantt chart
The research plan for this research is discussed below:

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Task name Start Day End Day Duration
(Days)
Design of
Research
Proposal
03/04/2018 18/04/2018 15
Literature
Review
19/04/2017 19/06/2018 60
Data Collection
method
20/06/2018 25/08/2018 67
Data Analysis
method
26/08/2018 26/08/2018 30
Final Report
Submission
27/08/2018 28/04/2018 31

MANAGING RESEARCH 12

MANAGING RESEARCH 13
References
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organizational identification, and creative effort: The moderating impact of corporate
ability. Group & Organization Management, 40(3), pp.323-352.
Farooq, O., Rupp, D.E.,andFarooq, M., 2017. The multiple pathways through which internal
and external corporate social responsibility influence organizational identification and
multifoci outcomes: The moderating role of cultural and social orientations. Academy of
Management Journal, 60(3), pp.954-985.
Kim, J.S., Song, H.J. and Lee, C.K., 2016. Effects of corporate social responsibility and
internal marketing on organizational commitment and turnover intentions. International
Journal of Hospitality Management, 55, pp.25-32.
Korschun, D., Bhattacharya, C.B. and Swain, S.D., 2014. Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3), pp.20-37.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance:
The value of corporate social responsibility during the financial crisis. The Journal of
Finance, 72(4), pp.1785-1824.
Loosemore, M. and Lim, B.T.H., 2017.Linking corporate social responsibility and
organizational performance in the construction industry. Construction management and
economics, 35(3), pp.90-105.

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Mehralian, G., Nazari, J.A., Zarei, L.,andRasekh, H.R., 2016. The effects of corporate social
responsibility on organizational performance in the Iranian pharmaceutical industry: The
mediating role of TQM. Journal of Cleaner Production, 135, pp.689-698.
Newman, A., Nielsen, I.,and Miao, Q., 2015. The impact of employee perceptions of
organizational corporate social responsibility practices on job performance and organizational
citizenship behavior: Evidence from the Chinese private sector. The International Journal of
Human Resource Management, 26(9), pp.1226-1242.
Obeidat, B.Y., Tarhini, A. and Aqqad, N., 2016. The impact of transformational leadership
on organizational performance via the mediating role of corporate social responsibility: A
structural equation modeling approach. International Business Research, 10(1), p.199.
Petrenko, O.V., Aime, F., Ridge, J. and Hill, A., 2016.Corporate social responsibility or CEO
narcissism?CSR motivations and organizational performance. Strategic Management
Journal, 37(2), pp.262-279.
Plewa, C., Conduit, J., Quester, P.G. and Johnson, C., 2015. The impact of corporate
volunteering on CSR image: A consumer perspective. Journal of Business Ethics, 127(3),
pp.643-659.
Reverte, C., Gómez-Melero, E. and Cegarra-Navarro, J.G., 2016. The influence of corporate
social responsibility practices on organizational performance: evidence from Eco-
Responsible Spanish firms. Journal of cleaner production, 112, pp.2870-2884.

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Rupp, D.E., Wright, P.M., Aryee, S. and Luo, Y., 2015. Organizational justice, behavioral
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Organization Review, 11(1), pp.15-24.
Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate
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Shen, J. and Benson, J., 2016. When CSR is a social norm: How socially responsible human
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Short, J.C., McKenny, A.F., Ketchen, D.J., Snow, C.C. and Hult, G.T.M., 2016.An empirical
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European Review, 24(2), pp.111-124.

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Wang, D.H.M., Chen, P.H., Yu, T.H.K. and Hsiao, C.Y., 2015. The effects of corporate
social responsibility on brand equity and firm performance. Journal of business
research, 68(11), pp.2232-2236.
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Appendix
Task name Start Day End Day Duration
(Days)
Design of
Research
Proposal
03/04/2018 18/04/2018 15
Literature
Review
19/04/2017 19/06/2018 60
Data Collection
method
20/06/2018 25/08/2018 67
Data Analysis
method
26/08/2018 26/08/2018 30
Final Report
Submission
27/08/2018 28/04/2018 31
Design of Research Proposal
Literature Review
Data Collection method
Data Analysis method
Final Report Submission
43193
42844
43271
43338
43339
15
60
67
30
31
Gantt chart
Start Day
Duration (Days)