Corporate Social Responsibility and Organizational Performance in a UK Organization

This report discusses corporate social responsibility and its impact on organizational performance, the benefits of CSR, and the types of CSR programs that can lead to success. It also examines the importance of CSR for Unilever and why companies should implement CSR. Finally, it discusses the impact of CSR on the chosen organization.

Concerning a Performance
Management issue for a UK
organization

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Corporate social responsibility commonly know as CSR is one of the most important thing for
every business organization, this simply means company have to be responsible towards
betterment of society. It is very clear that CSR is challenging for business because completing
requirements of society require high level of management. This study is based on, this report will
discuss corporate social responsibility and its impact on organizational success. Later this report
will discuss importance of CSR in business organization and its link with overall success. At last,
this report will discuss CSR of chosen business organization.
MAIN BODY
Does a corporate social responsibility programme lead to organisational success:
Corporate social responsibility is one of the most important thing for every business
organization which not only allow them to follow guidelines of society but this allows them to
better society and environment. This is self-regulating business model, this model is used by
almost every large scale business organization to meet demand of social accountability. Many
successful enterprise sees CRS as opportunity to create brand image in the eye of public, these
companies bring betterment in the society for their profit which seems to be ethical. Completing
CSR is challenging task, firm might lose its reputation if they fail to corporate with society,
competing society is not easy task, firm might be completely shut down if they do not meet the
requirement of society. CSR directly impact organizational performance, there are certain benefit
of CSR on organization, these are:
Builds public trust: gaining trust of general public is one of the most important and beneficial
thing for every business organization, this not only impact costumer retention but this also allow
company to generate surplus profit. There are many successful business organization who focus
on betterment of society, but they do not follow non-profit structure. Completely depending on
pattern of organization, CSR is beneficial in gaining trust and building powerful reputation.
Sometimes business solve those problems of society that seems to be challenging, this push
company's growth and allow them to become popular.
Sustainability: sustainability is fuel for business organization that not only allow them to speed
their growth but this help them to become more socially responsible. Connecting CSR with
sustainability, company need to lean, this means they need to fulfil need of consumer demanding
something that do not suite the intended process. Sustainability can be adopted by every business

organisation but only few can meet requirement of this process, company can cut their extra bills
with sustainability and allow them to create image in the eye of public.
Yes, Corporate social responsibility is being business model for the Unilever which lead for
profit in organization and seek ways to create the social environmental benefits while achieving
the organization goals, like revenue growth and maximizing the shareholder value. In present
time, organization are also implementing with extensive corporate social responsibility program
and this might be important for organization in executive role and entire department to social and
environment initiatives. This is also important for looking out the different for each in
organization, the end of goals in always same and this could keep the embrace with corporate
social responsibility aim for maintaining profitability while having effective supportive larger
purposes. Here, types of corporate social responsibility through which organization can lead for
succession:
Environmental responsibility- This refers to belief that Unilever should behave with
environmentally friendly and also lead with some common forms of corporate social
responsibility. Some environmentally as they should follow such as reducing pollution,
increasing reliance on renewable energy, off setting negative environmental impact.
Ethical responsibility- It concerned with ensuring about organization for operating fair and
ethical manner. While having such things this seems to be important for achieving the fair
treatment for all stakeholder including employees, suppliers, customer and investors. Along with
these firms can be embraced with ethical responsibility and have their own business process to
ensure about profits.
Economic responsibility- It is practices of firm backing with all financial decision in having its
own commitment to do with some good ideas and thoughts. The end of goals might be not so
simply for achieving the maximizing profits but also have the positively impact over the people,
society and environment.
Legal responsibility- This help the organization for allowing the laws and also about regulation
as they can easily apply towards their business operation. While having such things this must
adhere to the rules laid out with society it they are wish to function as business activities.
As important for CSR in community and also equal with valuable for Unilever and have the
activities that can help the forge with stronger bond between the employees and corporation.
Moreover, this also help the employee and employers for feeling more connected with world

around them. While having such things this seems to be that company need to socially
responsible and first needs to be accountable to self and shareholder. Unilever which has been
long known for the CSR activities and commitment towards the sustainability and develop with
community welfare. This might be important for achieving the CSR milestones for the
organization, but they have created the global network of farmers in providing them with huge
trees and pioneering with green building throughout the stores.
Why should company implement CSR.
As Unilever need to work with CSR as an integral part of their brand image, believing that
clients are being more likely for having business with brands as they perceive to be more ethical.
This seems to be important for the company and ensure them with having huge satisfaction
through which they can easily achieve the targets as they have set. According to this, CSR
activities that can be important component for the corporate public relation and some company
founders are also being motivated engage in CSR due to having their conviction.
The impact of CSR.
The movement towards the CSR activities that had been impacts over the several domains. For
example, the company need to have their own steps for improving the environment sustainability
of their working operation and sometime this could lead with measure such as renewable energy
sources or purchasing carbon offsets. Moreover, managing with having effective supply chain,
this can efforts with having eliminate reliance on unethical labour practices such as slavery or
child labour. Although having CSR program this seems to be most common among their large
corporation and also play the essential role for which they can easily achieve the goals and
objectives.
The most important environmental issue in organization that include the energy and water
consumption, volume of packaging and transportation. The dominant issues about the job quality
is wages, which are being 30% lower than comparable with some other organization. Moreover,
this could leas with high turnover and also have the large proportion of transitional workers and
some working women as part-time. This seems to be essential for following the CSR activities
through which they can easily achieve the goals and make sure for having their growth and
implement more high sources. An important aspect for CSR is to know the stakeholder and must
understanding stakeholder as they can easily understand their customer. While in Unilever the

understanding will help for developing the overview of strategies such as social issues, market
and project that understand with having local issues.
A CSR strategy that can address the issues of society at large or to be closely connected with
their areas through which the company easily operated the framework of government policies.
Innovation and creative concepts for the solution that can help for solving the problem. Along
with this CSR strategy at some regional level which has to make the use of strategies framework
of the corporate. This might be also essential for working with some basic training and could be
stepped towards the same objective. Communication and employee engagement are the key to
CSR program and this being implemented with succession in organization. Employees in
Unilever, typically have the employees from the region and community in which the specific
store can be operated. While having such things' employee engagement and understanding about
the CSR initiatives motivates the entire company, customer and the community. Alongside, the
Unilever develop the CSR process, clarity is being important, guidelines, initiatives and creating
confusion.
Leaders in organization that must be clearly articulate for ensuring that all employees and
manager fully understand the company CSR commitment. For the succession in organization it
also depends on its relationship with external, potential customer and staff and legislators. A
social responsibility business that has policies and practices which help for promoting the well-
being of their communities and environment. In addition, to actively benefits towards the society,
the CSR business models also aims to reduce the negative impacts. While this seems to be
important for developing sustainable business and beyond the ethical and morale responsibility
for doing the good and reducing the harm. Along with this sustainability in business that can
easily deliver the several benefits. These can also include the brand reputation, increased the
customer loyalty, sales and also keep the higher rates for talent retention and attraction. At some
level, the understanding about the development on overview of strategies social issues and at this
level of single store in project or market and also understanding about their local issues. CSR
which are being largely contributed towards the succession of numerous corporate firms in
world.
While having such things this could seek to address the issues by assessing the impacts of CSR
on the organizational performance. This could be essential in today environment, matters related
to social responsibility and sustainability are facing more and more important in the business

activities. CSR which can be understood with concepts of management and process for
organization with having their effective social and environmental concerns in their business and
relationship with stakeholder. While this keep the importance for the development of countries,
and have seen the important for responsible behaviour towards the society and have their huge
impact of CSR activities on employees, customer, environment, stakeholder and business
sustainability. By helping the society, either through volunteering or donating money this could
keep the Unilever for develop trust from their consumers. While also lead within the long term,
the company will become more and more popular. Along with this also have the huge position in
market while about the company in public relation side and help for building the good reputation
for the organization.
Thus, CSR can lead with much healthier company-consumer relationship. This can keep the
organization for working with retains and attracts the employees. Moreover, this also seems to be
important and more likely for providing the employees with positive workplace environment.
Sustainability, one of the most important long term benefits for organization and also help for
becomes more sustainable. This play the important role for developing the socially responsible
for reducing carbon emission and start make the use of renewable energy. Unilever can also do
through encouraging with their employee and make the proper use of resources according to
requirements. This seems to be essential concept and ensure them with saving large amount of
money on utility bills and getting recognized as being having socially responsible company.
CONCLUSION
This report has discussed corporate social responsibility and its impact on organizational
performance, this simply means company and their movement in the betterment of the society.
Later this report will discuss benefits of corporate social responsibility and its impact on gaining
public trust. At last this report will discuss impact of CSR on chosen business organization.

REFERENCES
Books and journals
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and evolution of corporate social responsibility. International Journal of Corporate
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Asiaei, K. and et.al., 2021. Corporate social responsibility and sustainability performance
measurement systems: implications for organizational performance. Journal of
Management Control. 32(1). pp.85-126.
Frynas, J.G. and Yamahaki, C., 2016. Corporate social responsibility: Review and roadmap of
theoretical perspectives. Business Ethics: A European Review, 25(3), pp.258-285.
Isaksson, L. and Kiessling, T., 2021. Corporate social responsibility (CSR) and engineering
management: Performance implications. IEEE Transactions on Engineering
Management.
Islam, T. and et.al., 2021. The impact of corporate social responsibility on customer loyalty: The
mediating role of corporate reputation, customer satisfaction, and trust. Sustainable
Production and Consumption. 25. pp.123-135.
Le, T.T. And et.al., 2021. The contribution of corporate social responsibility on SMEs
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Madanaguli, A. and et.al., 2021. Corporate social responsibility and sustainability in the tourism
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Singh, K. and Misra, M., 2021. Linking corporate social responsibility (CSR) and organizational
performance: The moderating effect of corporate reputation. European Research on
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Vizcaíno, F.V. And et.al., 2021. Employees’ attitudes toward corporate social responsibility
programs: The influence of corporate frugality and polychronicity organizational
capabilities. Journal of Business Research. 124. pp.538-546.
Wickert, C., 2021. Corporate Social Responsibility Research in the Journal of Management
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