Corporate Social Responsibility Report

Corporate Social
Responsibility Report

Table of Contents
Introduction......................................................................................................................................1
Corporate responsibility program goals and objectives...................................................................2
Ethical consideration........................................................................................................................2
Value Creation.................................................................................................................................4
Organisational strategies..................................................................................................................5
Communication Plan........................................................................................................................7
References........................................................................................................................................8

Introduction
The corporate social responsibility is defined as concept of management in which
organisation coordinates the social and environmental problems in their day to day business
functions as well as interactions with various stakeholders. The main aim of Corporate Social
Responsibility is to give back values to the society members by considering participations in the
philanthropic movements so that less harm is caused to the environment. The application of
suitable CSR strategies supports the company in attaining positive response from various
external stakeholders such as government bodies and community members. For this report, the
Marks and Spencer company is taken into consideration. The company is recognised as the
famous multinational retailer brand which deals in various products ranging from selling clothes,
home products, beauty as well as food products. The company was founded in the year 1884 and
is headquartered in Paddington, London, UK. The brand strategy of organisation supports it to
attract the large number of customers in most effective manner. In relation to this, the firm find
new ways to connect with third party brands which includes wholesale to strategic acquisition
along with investments and exclusive collaborations. The vision of marks and spencer company
is to achieve sustainable competitive advantage which causes less harm to the mother nature.
Apart from this, the mission of the firm is to formulate qualitative and cost effective products
that are consumable by every society members(Kim and et.al. (2019)). This program will focus
on reducing the carbon emissions as global warming is increasing day by day due to high carbon
dioxide emissions by large commercial industries. The global warming is also posing threat to
human life by negatively altering climatic conditions into tsunami, earthquakes and many more.
The Marks and Spencer needs to address this problem for gaining favourable response from
various stakeholders present in external and internal business environment.
In order to attain sustainable competitive advantage, the firm will adopt environmental
and sustainable practises by investing more on using the renewable energy sources as well as
encourage the workers to come to office by walking or with their own bike. In addition to this,
the company will also promote online learning program for their workers which will cause
reductions in paper use as well as energy. This will allow the organisation in gaining large
number of customers in most effective manner. The report will frame goals and objectives
corporate responsibility program along with define ethical considerations. In addition to this, it
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will also include value creation, organisational strategies as well as also formulate
communication plan(Halkos, & Nomikos, (2021)).
Corporate responsibility program goals and objectives
Goals and objectives Purpose Time duration
To increase the use of
renewable energy resources by
50%.
This will allow the Marks and
Spencer company in reducing
the dependence on non-
renewable sources which are
considered as main reason for
high carbon emissions(El
Ghoul and et.al. (2019)). It
will help the firm to
considerably reduce its carbon
footprints.
The company will achieve this
goal within 8 months of time
duration.
The next goal of the firm is to
purchase electric vehicles in
order to cut down pollution
level.
This objective will help the
firm in gaining positive
response from legal bodies as
well as critical stakeholders
like customers and suppliers.
The company will attain this
objective within the period of
6 months.
The other objective is to give
online training sessions to the
new and existent workers by
using digital platforms or
collaboration tools.
It will help the company to
reduce usage of paperwork and
documentation process in the
most effective manner. This
will help the firm in save time
which in turn will allow
employees to learn more skills.
The firm will achieve this goal
within the time duration of 3
months.
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