CSR and Sustainability of Royal Mail

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CSR AND SUSTAINABILITY OF ROYAL MAIL
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Executive Summary
The report aims at analyzing the importance of corporate social responsibility and sustainability
for Royal Mail Plc and further discusses how CSR influences decision making process and
policies within the company. The report will also evaluate critically the effectiveness of the
company’s response to CSR and sustainability. Lastly, the report will demonstrate areas that the
company should improve on the basis of the response to corporate social responsibility. It shows
that CSR is a very important component in the operation of any organization since it exhibits a
number of advantages such as retaining top talents, enhances good relationship among
stakeholders, and ensures a good reputation for an organization and also improves employee
engagement.
Overview of Royal Mail Plc
Established in 1516, Royal Mail operates as an international postal service provider in
the UK and other European nations. The company offers delivery services for letters and parcel
under Parcelforce Worldwide and Royal Mail brands. It also offers services for the collection,
arranging and delivery of letters and parcels; and designs and makes philatelic items and stamps
(Bloomberg, 2018). The company also offers marketing and media mail services. Besides, Royal
Mail Plc carries out ground-based parcel-transport networks in Europe involving the GLS
network that takes in 41 countries in Europe through fully-owned and associate companies. In
addition, it offers logistic, parcel, as well as express services. The company has employed about
200,000 employees across the group where one in every 185 employment in the United Kingdom
is provided by Royal Mail Plc (Royal Mail, 2017).

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Introduction
Corporate social responsibility is about the business involved in sustainability.
According to Thomas (2015), CSR is considered as part of organization policy where there are
several arguments and studies about nature and value that can be attained through implementing
CSR. Corporate social responsibility is, therefore, a developing business model that currently
does not have a commonly approved definition. Generally, CSR is about how organizations
integrate environmental, social and economic aspects into their business activities, decision
making process, values and strategies responsibly and in a blatant manner. When an organization
adopts a CSR policy, it aspires to develop a purpose of promoting ethical standards and also
respecting different stakeholders. The organization undertakes CSR to observe conventionality
with its positive CSR strategy.
Source: (LinkedIn Corporation, 2018)

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TASK 1: Importance of CSR to the Organization
Decision making seems to be an essential element in a business environment (Newton,
2013). As a result, every business decision made affect not only stakeholders but also the
environment and the community. Organization ethics basically relates to ethics which are
defined as the human performances and behaviours within the business. According to Schwartz
(2017), CSR is the business devoted to ethically perform while benefiting the stakeholders and
developing the economy as well as the community and society. CSR is, therefore, a crucial
element for a company such as Royal Mail to make an effective decision while it is optional to
other companies enduring income. Corporate social responsibility helps the company to the
employee and retains the desirable staffs and it also plays a big role in the company’s
performance (Horrigan, 2010).