Corporate Social Responsibility At Pepsico & Kinross Gold Corporation

Running head: INTERNATIONAL BUSINESS
International Business
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2INTERNATIONAL BUSINESS
4.1 Key Findings
CSR or the corporate social responsibility is one of the major aspects that are being taken
up the organizations in the modern day scenario. Apart from this the difference IN National
Culture is also one of the major issues. As different employees belong from different culture and
religion, it can often become tough for the organization to maintain their CSR. This is because
employees belonging from one particular culture will naturally not be able to abide by the
customs followed in Canada unless there are proper cross cultural trainings developed. In order
to make sure that the companies are able to follow CSR initiatives properly, they will have to
give equal importance to all the employees.
MNEs in Canada usually face several issues related to the changing rules and the
regulations of the country and the different societies (Kim ET AL., 2018). This is mainly because
there are different norms and policies that are being implemented on a day to day basis. It makes
this really tough for the MNEs to carry on with this. The two socially responsible companies in
Canada are from the PepsiCo and Kinross Gold Corporation.
4.2 Issues & Challenges
 High chances of environmental damage are one of the severe issues of CSR. This is
because mining is such an activity that usually has a huge impact on the environment.
This is because in order to carry on all the mining activities the organizations like
Kinross Gold Corporation, has to carry on with the activities like that of drilling and
mining. These tend to create a stress over the environment and this in turn creates a huge
damage. It is because of this reason that the company focuses on tailing and waste

3INTERNATIONAL BUSINESS
management as well. They maintain the Canadian safety guidelines so that they can carry
on with their works in a proper way (Kinross.com. 2020). Canadian Dam safety
guidelines are used by the organization so that they are able to reduce the environmental
impacts that can be created by them.
 L’Oréal SA is another well known company that faces challenges with CSR issues.
Dforestation is one of the environmental issues that they can suffer from. As Palm oil and
Shea butter from their core ingredients and are obtained from plants, this might make
them damage the environment as they need clear large patches of forests to be cleared
This can create a huge stress on land and also harm the environment.
 Proper Stakeholder engagement is one of the major aspects because this has to make sure
that there is an overall inclusion of culture. A CSR initiate can be conducted properly
only if there is a properly only if there is a proper recognition of all the different
employees irrespective of their cultural backgrounds.
 Pepsi Co. works with the large number of employees coming from many different
cultural and ethnic backgrounds. In order to solve this issue they have to hire employees
from different backgrounds and also give them the right respect and employment
(PepsiCo. 2020).
 Water wastage is another harmful impact that can be created on the environment. Pepsi
Co, is another company that tries to abide by the socially responsible guidelines. This is
because of the fact that they have several manufacturing plants that are spread across
different places. Apart from this, as they have a large number of bottles like Gatorade
bottles which need proper cleaning and washing. Therefore there is a chance that local
communities might be affected and suffer from lack of water.