Cultural and Social Factors in International Marketing

Cultural and Social Factors in International Marketing-
“Think Global, Act Local”

Abstract
International marketing approaches are mainly used by the companies in order to sustain
the brand image at international market. Further, globalization is all about to spread the products,
technology and information across national and international culture. In the same way, current
study assist to analyse the cultural difference such as language, custom and manner, material
culture and technology etc. On the other side, companies also face different difficulties in
adapting the local needs such that manager do not have enough knowledge and experience to
meet the define demand of customers. Lastly, study shed a light on different international
marketing strategy which assist to take a business at further level of success and this global
marketing strategy will help to successfully sustain the brand image which assist to improve the
financial performance as well.