Cultural Differences and Communication: Definition, Benefits, Risks, and Solutions

CULTURAL DIFFERENCES
AND COMMUNICATION

• Due to globalisation of business and pursuit of effective
competition the organizations are entering the market of the
different countries,
• These countries are having different cultures which are affecting
the organizational culture of the companies itself (Peeters, Dehon
& Garcia-Prieto, 2015).
• Cultural diversity is used by the global companies now a days
both positively and negatively (Rodriguez, Montiel & Ekema-
Agbaw, 2017).
DEFINITION AND CLASSIFICATIONS OF
CULTURAL DIVERSITY

BENEFITS OF TOPIC
• The global organisations are using cross cultural issues
and diversity in order to support the profitability of their
own business.
• These companies get proper understanding of the
customer demands and preferences by using the cultural
diversity in the firms (Mazanec et al. 2015).