MBA502: Evaluating Google's Approach to Workplace Diversity

This presentation provides an overview of cultural diversity within Google, highlighting the company's initiatives, challenges, and recommendations for improvement. It begins by introducing Google and its various services, emphasizing the importance of cultural diversity in its global success. The ...Read More

CULTURAL
DIVERSITY IN
WORKPLACE

INTRODUCTION
Diversity in the workplace refers to
the variety and differences among the
employees associated with the
organisation. Diversity in the
workplace is essential to ensure equal
and logical distribution of resources
and opportunities are available. It
minimises the chances of an
organisation having the biases and
discriminatory views about any
section of the society.

OVERVIEW OF THE FIRM
• Google is an internet service related company that
originated in America and has now branched over
several countries.
• It is one of the four major technology-related
company along with Amazon, Facebook and Apple.
• It has expanded its purposes and services provided
by taking over or establishing mergers with various
companies like Gmail, Drive, YouTube, translate
and Google Earth. Some of the core functions of
the company are presented in include advertising,
search engine services and consumer services

OVERVIEW OF THE FIRM
Search Engine
Providing
information and
link to various
websites
Advertising
Most of the
revenue is
generated
through
advertising and
sales of apps.
Consumer
services
This includes
access and paid
services in
software like
Gmail, YouTube,
My Business etc.

• The cultural diversity in Google is one of
the driving force behind its success.
• Google has expanded globally and is
able to reach out to people irrespective
of their cultural differences.
• By hiring people from different cultural
background Google is able to gain an
insight into the culture and thinking of
the people and their habits, behavior.
• This has lent them a greater
understanding of the needs and
preferences of the people.
EMBRACED FORM OF
DIVERSITY

SOURCES OF INFORMATION
Journal New Articles Google
annual
diversity
report

DIVERSITY STATISTICS
• The hiring statistics for the year of 2019
show that there has been a rise in the
number of Black and Latin women hired this
year. Data regarding hiring is considered as
it is able to show the results of the
diversifying initiatives taken last year.
• Hiring among Asian cultural groups rose by
43.9. Among which 15.6% were women and
28.3% were men.

DIVERSITY STATISTICS
• 4.8% increase was noticed in the hiring
trends from the Black community. 2.27% of
them were women while 2.6% were men.
• 6.8% hike in the rise of Latin people were
seen. 2.7# were women and 4.1% were
men.
• 48.5% rise in the hiring levels of white
people were seen. 16.2% were women and
32.3% were men.

DIVERSITY-RELATED INITIATIVES
• Google has become one of the first technology
moguls to display the cultural breakup of their
workforce in the public.
• The company’s major workforce still continues
to be white males. However, the number of
employees with an Asian background have also
risen significantly.
• Another initiative to improve diversity in the
organisation was made by establishing a
separate department for Diversity management
with Danielle Brown as its Vice President

DIVERSITY-RELATED INITIATIVES
• The work culture and environment within
the company is conducive for all cultures.
• Google took on to improve the number of
most under-represented section, which
happened to be women of color.
• According to studies, this was found to
improve the diversity ratios faster.

DIVERSITY-RELATED INITIATIVES
• Google is placing equal importance not only on
hiring new employees but also developing,
promoting and retaining the ethnical employees
that have already been hired.
• The CEO of Google, Sundar Pichai himself is
looking after the workforce distribution to be
informed about the scenario.

DIVERSITY-RELATED INITIATIVES
• Google is hiring managers that will use their networking skills to and create a
network of social capital ranging across all ethnicities. It will provide internal
training for interpersonal relationships.

PRESENT ISSUES RELATED TO
DIVERSITY
• Google is presently facing a lawsuit for
having a bias and favoring one section
of the workforce more than the other
in terms of the pay scale and for
considering for managerial positions.
• Google has also been blamed for
misrepresenting their data to
showcase a hike in the number of
women and ethnical minorities.

PRESENT ISSUES RELATED TO
DIVERSITY
• The number of employee turnover rates
are still higher among the employees
belonging to ethnic backgrounds.
• The ethnic distribution of employees in
Google is in no way evenly distributed.
• There is fixed stereotype related to the
talent pool where only a certain type of
candidates is favored. They are likely to
come from certain schools and family
backgrounds.

RECOMMENDATIONS
• Amendment of recruiting processes and set more people of color in the recruitment department. Often the
recruiting officers are from the majority cultures and biased. They are less likely to see the scope and value the
option to diversify the workplace by hiring some employee from the ethical background rather than a white male.

RECOMMENDATIONS
• Tap into the online job portals that are
popular among people of color rather
than hiring from the portals that are at
the top of the game.
• Google has extensive power and can
fund for education, training and
internships programs for people of
color and for students coming from
difficult backgrounds. This is not only
going to diversify their workforce but
also extend employee retention levels.
Tap
into
the
onlin
e job
porta
lsFund education,
training and
internships
programs
Amendment of recruiting
processes

CONCLUSION
From the above study, it becomes clear that the condition of
Google in terms of cultural diversity is highly skewed. However,
Google has taken some decided steps to improve its cultural
distribution and has been working to promote cultural equality
for the last three years. Google is one of the four largest
company related to technology.

THANK YOU