Cultural Exchange and Understanding: Case Study

Added on - Mar 2020

This is a research-based study that examines how the cultural exchange between local and international students has changed Southern Cross University's performance. The industry partners' challenges may be identified as a result of the study, data collection, and data analysis. The data analysis will identify the issues and point them out in detail. The potential solutions will help the University in resolving the difficulties and improving its market performance.

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Running head: CULTURAL EXCHANGE AND UNDERSTANDINGCultural Exchange and Understanding: Case Study of Southern Cross UniversityStudent NameUniversity nameAuthor Name
CULTURAL EXCHANGE AND UNDERSTANDINGExecutive SummaryThis is a research based report focused on the subject of cultural exchange between the local andinternational students and it has been affecting the performance of Southern Cross University(SCU). The research, data collection and data analysis will possibly identify the problems facingby the industry partners. The data analysis will determine the problems and point out themspecifically. The possible solutions will help the University to resolve the issues and performbetter in the market. The future researchers will get necessary current information regardingcultural exchange in an education university partner and guide other partners to focus on theirimproved business performance.
CULTURAL EXCHANGE AND UNDERSTANDINGTable of ContentsIntroduction......................................................................................................................................4Overview of the industry partner.....................................................................................................4Overarching problem.......................................................................................................................5Specific problem related to the mix culture and managing the economic benefits of theuniversity.....................................................................................................................................7Why is it important to solve thisproblem?..................................................................................8International student’ benefits in employment............................................................................9Research aim....................................................................................................................................9Research Objectives.......................................................................................................................10Research Questions........................................................................................................................10Literature Review..........................................................................................................................11“Legitimate peripheral participation”............................................................................................11International student motivation................................................................................................12Cultural difference for International students............................................................................14Cultural Mix in Economic Gain................................................................................................15Values, Norms & Beliefs...........................................................................................................16“Value Belief Norm Theory”.........................................................................................................16Values and Beliefs in Organizational Culture...........................................................................17Cultural Values in International Education Industry.................................................................18
CULTURAL EXCHANGE AND UNDERSTANDINGMethodology..................................................................................................................................19Data collection...........................................................................................................................19Data analysis and sampling technique.......................................................................................20Sample Size...............................................................................................................................20Accessibility issue.....................................................................................................................20Ethical Consideration.................................................................................................................20Research Limitation...................................................................................................................21Analysis and Findings....................................................................................................................22Survey........................................................................................................................................22Interview....................................................................................................................................46Recommendation...........................................................................................................................53Working collaboratively............................................................................................................53Improving communication skill.................................................................................................53Setting up an observation committee.........................................................................................53Market Research........................................................................................................................53Evaluation and implementation of changes...............................................................................54Promotion..................................................................................................................................54Conclusion.....................................................................................................................................54Reference.......................................................................................................................................56
CULTURAL EXCHANGE AND UNDERSTANDING
CULTURAL EXCHANGE AND UNDERSTANDINGIntroductionSouthern Cross University is significant contributor in the global education market. alarge number of international students come to the university for getting proper training in orderto achieve their career goals. Therefore the university’s responsibility is to provide theinternational students with proper cultural environment so they could achieve their destination.However the university is struggling to maintain a cultural environment for the internationalstudents and failing so affecting their economic profit effectively.Overview of the industry partnerSouthern Cross University is a young regional research university in the educationindustry. The university has three campuses in Gold Coast, Lismore and Coffs Harbour(Scu.edu.au 2017). The university has ranked 94thin the top 50 Generation Y universities and501stin World University ranking (Timeshighereducation.com 2017). It received award ofAusCERT for their ‘individual excellence in information security’ (Caudit.edu.au 2017). Everyyear more than 16000 students from 80 countries across the world and from Australia enroll invarious courses (Australiaawardsafrica.org 2017). Lecturers with practical experience, thelimited number of students in each class, cultural diversity, various international educationoptions and the approach of vale-for –money also made it win the reputation as an activeparticipant in education industry. The Business and Tourism School of Southern CrossUniversity is dedicated to guide and assist the business aspirants. It offers the appropriatetraining, convenience and flexibility to the students pursuing post graduate studies in order tomake them develop in depth knowledge and important workplace skills. The close relationshipbetween the industry and the university helps the students to achieve academic excellence and
CULTURAL EXCHANGE AND UNDERSTANDINGpractical knowledge. The students get trained effectively in achieving their goals through thevaluable education, effective research and helpful consultancy.Southern Cross University’s partnership with China, Papua New Guinea and NewZealand helps it to establish a great international network (Universitiesaustralia.edu.au 2017).The excellent international programs helped the university to secure the top position inInternational Student Barometer’s international student support category for consecutive threeyears. International Business management related, information technology and tourism degreesare designed such a way that it is desirable and achievable for any aspirant entrepreneur from allover the world.Overarching problemSouthern Cross University encourages culturally diverse community consisting staff, studentand faculty body within all the campuses. However, recently it has been facing many challengeswhich should be identified, analyzed and resolved.The international students in the university have been struggling to maintain thecoherence among its culturally diverse students. The international students from differentcultural background are not being able to mingle with the students of local culture. Theuniversity is not being able to fulfill its mission of creating a free campus environment.The students from outside of Australia often feel cultural shock which makes themunwelcome and isolated in the Australian campuses. The university is facing challenge inorder to successfully prevent them from experiencing different treatment anddiscrimination.
CULTURAL EXCHANGE AND UNDERSTANDINGInternational students are significantly less satisfied with the campus environment that isdominated by the majority students. Their ethnicity, race, national identity, sexualorientation, disability and individual cultural identity are often been targeted. Students ofcolor or other Asian countries experience alienation, isolation, racism and exclusion thatare hampering the business of the industry partner, as less number of students is showinginterest in the university.The local students or staffs have been accused of presenting disparaging or stereotypingthe cultural minorities. The majority feel anxious in communicating with the minoritiesbecause of less positive experience from the past. The anxiety makes them avoid theinternational students of different culture.The combination of both local and international students will enhance the positiveoutlook of the university. The local students will have to engage more with theinternational students. The international students will feel more welcome and accepted.The more the university is successful in achieving the friendship network between theinternational and local students, the more number of international students they willattract. The friendship network will grow stronger and have a positive impact of theindustry partner in the market. It will definitely enhance their financial benefit as morenumber of students will be more interested in getting admission in the university.

In brief, Southern Cross University has become a well-known and successful international education industry partner. However, to maintain its reputation and financial stability, it has prioritized cultural awareness in its environment. The research performed a study and interviews, which revealed that overseas students on university campuses face a variety of cultural competence challenges.

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