Cultural Integration to Business Enterprise

Running Head: CULTURAL INTEGRATION 1
Cultural Integration to Business Enterprise
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CULTURAL INTEGRATION 2
Cultural Integration to Business Enterprise
Business cultures have a great significance in the way an organization carries on with its
production activities. A culture can be termed as the mode of operation set by the management to
enhance a particular level of functioning and thereby position the company within the marketing
environment. Cultural situations are at times challenging to integrate due to the stages that are
involved in making them part of the larger organization. This analysis will pay closer attention to
various journal articles that present the techniques of culture integration to a business enterprise.
Jon Katzenbach, C. O. (2016). 10 Principles of Organizational Culture. Strategy Business.
Retrieved from https://www.strategy-business.com/article/10-Principles-of-
Organizational-Culture?gko=e5e9a
This article presents several ideas on the best way to approach cultural behaviors in an
existing organization and how to introduce a change. The first step is working in line and
within the present cultural setting. One great mistake that the management would do is to
try to eliminate the existing culture and directly introduce the new one. The process is not
as automatic as it may seem since the society in which the business is set already has
their established standards. Working within an existing culture is a smart move towards
understanding its contexts and determining the best way to make a change.
The second issue identified in the article is the changing of behaviors around the business
environment. A behavioral change is critical in transforming the mental setting and
introducing a new era to a system. One way of making this change is through effective
communication to the concerned persons within and around the business enterprise. It is
necessary to include the desired values to brochures and magazines among other

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preferred communication channels. Apart from communicating, it is essential to activate
the changes. Cultural change is more effective when put to action other than just talking.
The acted culture creates a better impact on the business thus making it easier for the
outside community to adopt.
Kohll, A. (2018). How To Build A Positive Company Culture. Forbes. Retrieved from
https://www.forbes.com/sites/alankohll/2018/08/14/how-to-build-a-positive-company-
culture/#4632e69d49b5
Kohll (2018) identifies the necessity to focus on various behaviors that seem critical for
the business enterprise. A change is vital for everyone and every business. Similarly, it is
important to identify multiple external factors that have an impact on the company and
determine their usability for the benefit of the firm. A business ought to be more selective
and sensitive to the nature of cultures that it considers essential. Therefore, focusing on
some behaviors that can change the industry and the people is a necessary move. This
includes what the society determines as a natural engagement and thereby holds dear.
According to the article, incorporating behaviors to an organization’s culture is vital in
creating a connection with the environment in which you intend to operate. The target
market identifies the enthusiasm within the business enterprise and becomes a part of the
larger community. The management is left with the duty of determining how the adopted
behaviors get aligned with the strategic business plans. A good translation of the critical
behaviors into practical steps would help in achieving the strategies and ensuring that the
entire organization operates within the designed metrics. Some of the strategic behaviors
include customer satisfaction, personal support, and value production.