Cultural Tourism Name of the Student Name of the University Author

Running head: CULTURAL TOURISM
Cultural Tourism
Name of the Student
Name of the University
Author Note

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Introduction:
The modern business market is becoming significantly dynamic. The various
industries that are available is experiencing tremendous amount of competition. The local
market for several industries is observed to be notably congested due to the considerable
number of the competitors and new entries that the market is observed to have. On the other
hand, the business sector or the industries that are not so congested with the existence of the
local organizations are facing the impact of the globalization. The effect of the globalization
is approaching organization from different countries to enter a market and conduct their
business (Fang, Ye & Law, 2016). Thus, different business sectors are experiencing
significant amount of competition. Along with that, the strict rules and regulations of the
local and national governments adds extra amount of difficulty in conducting the business.
These are some reasons behind the emergence of the tourism industry as one of the booming
business opportunity for the modern day entrepreneurs. The significant amount of benefits
that the tourism industry provides in the form of the social development, the creation of the
employment, the development of the local economy, the increment in the rate of literacy of
the region, the exchange of the cultural and the societal values along with the development in
the way of living of the people of the region, triggered the local and the national government
to loosen up the strictness related with the implementation of the rules (Cook, Hsu & Marqua,
2014).
However, there is presence of the intense competition in the tourism industry as well
but the significant market that the tourism organizations are able to observe, is influencing
them to continue in this industry. The growth of the industry is pretty visible around the
world and in Australia, 6.1 GDP growth of the sector and8.12 million international visitors
arrival in the year 2017 are noteworthy in describing the growth of the industry (Statista.com,
2019).The paper is focused in the elaboration of cultural tourism. Along with this, the paper

2CULTURAL TOURISM
evaluates the impact of the external environment that surrounds the mentioned type of
tourism. Apart from that, the paper critically discusses three different aspects which are
technology, the tourism activities and market, of the cultural tourism. Along with the
discussion, the paper also recommends for those aspects of the cultural tourism.
Selection of the type of tourism:
The tourism business is providing significant opportunities to the modern day
business organizations to have a notable growth and an improved return of their investment.
The concept of tourism is mainly divided into three different types which are the cultural
tourism, eco-tourism and adventure tourism. However, the artificial tourism is also becoming
significantly popular. The definition of these types of tourism is unique. The eco-tourism is
based on the natural resources of a particular location and on the other hand, the adventure
tourism is mainly concentrated on the adventurous locations like hills or ocean (Najda-
Janoszka & Kopera, 2014). Apart from this, the artificial tourism is a concept where the
destination for the tourism is prepared with human efforts (Gretzelet al. 2015). The cultural
tourism is based on the culture of a particular region or a country. The engagement of the
tourists with the destinations of the culture tourism provides the base of the growth of the
mentioned type of tourism. Many researchers of the cultural tourism is able to portray it as
the movement of the tourists towards the cultural attractions from their residences in order to
collect new information and experiences so that they be able to meet the cultural demand
(Richards, 2016). The demand can be defined as the intention of the travellers to experience
the differences in the new culture compared to his or her own.
The cultural tourism is observed to be concerned with the traveller’s engagement with
the lifestyle of the people of the destination, the history of that region and the societal values
of people of that region. Along with that, the integration of the art, religion and architecture

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of that location with the travellers, play a crucial role in the intention of the tourists in
travelling there. The cultural tourism incorporates the tourism in the urban cities specifically
which are historical and associates a rich cultural heritage. The museums, theatres and the
historical buildings increase the craze for the mentioned form of tourism (Timothy & Boyd,
2014). Apart from the historical point of view, the cultural tourism depends significantly on
the culture and the social values of the people. The traditional songs, dances or the stunts that
the regional communities practice, produces the base for the cultural tourism. Apart from
that, the regional festivals and the traditional rituals play a significant role in attracting the
customers. The cultural tourism is becoming significantly popular across the globe and
several researches are able to find that the tourists of the cultural destinations spend more
compared to the tourists of the other forms of the tourism (Edgell Sr, 2016). Apart from that,
the market analysts of the tourism industry are seen to comment that the cultural tourism
plays the most important role in the regional development (Edgell Sr, 2016).
Environmental Analysis:
Australia is a significantly rich in the history and culture and that plays a crucial role
in the growth of the culture tourism in the country. The market analysis of the Australian
tourism ensures the fact that the major share of the international tourists entering the
Australian boundary is influenced with the potent history and tradition of the country. Apart
from that, the emergence of the country as a significant destination for the cultural tourism is
influenced by the simple management of the tourism from the part of the government
agencies (Mason, 2015). It is observed that the tourists are significantly impressed with the
ease of travelling across the nation. In addition to this, the infrastructural development in the
historical locations is a significant factor in the growth of the cultural tourism in the country.