Event Development and Implementation Process

Running Head: CULTURAL WEEK EVENT CONCEPT
1
DONHOLM UNIVERSITY CULTURAL WEEK EVENT CONCEPT
NAME:
COURSE:
INSTITUTION:
PROFESSOR:
DATE:

CULTURAL WEEK EVENT CONCEPT 2
ABSTRACT
Yearly cultural week event at universities and colleges has been a growing trend
worldwide since time immemorial. Students from different backgrounds, religions, regions, and
race get an opportunity to interact, bond and take time off their books while participating in a set
of programs. These events attract sponsorship from the corporate sector in exchange for
marketing platforms for the organizations involved. This thesis seeks to explore the different
stages of event development and implementation process.
Event concept development forms the initial stage of the event planning and management
process. It starts with an event proposal detailing different aspects of the event such as budgetary
allocations, venue, date and time, and the conceptual overview. An event manager in close
consultation with key stakeholders of an event is tasked with the responsibility of pooling human
and financial resources together to ensure a smooth flow of events during the event, identify the
objectives of the event and identify the appropriate event format and theme.
The review and evaluation of the event concept and implementation provide an insight
into what was done better and possible ways to improve the weaknesses while tapping on the
unharnessed opportunities.
Keywords: Event, sponsors, objectives, concept, proposal

CULTURAL WEEK EVENT CONCEPT 3
Part A: Event proposal
DONHOLM UNIVERSITY CULTURE WEEK EVENT PROPOSAL
Date: 21st August to 25th August 2018
Duration: Five days
Time:
21st August – 23rd August: 8 am to 6 pm
24th August - 8 am to 10 pm
25th August – 2 pm to 11 pm
Location: Donholm University
Theme: Escape the stress of class, and enjoy the beauty of our cultural diversity
Expected Attendance: 5,000 people
Key stakeholders:
 Event principal
 Donholm University Administration Council
 The Student’s Union
 Students and University Staffs
 The organizing committee
 Standard Chartered Bank- principal sponsor
Other stakeholders include:
- The Ashley’s Events contractors
- Markentire consultants
- Donholm community association
- Media personnel

CULTURAL WEEK EVENT CONCEPT 4
- The Ministry of Culture from the Local government
Resources Required:
1. Human Resources – An organizing committee will be established, there will be the
overall event manager and coordinator, the operations manager working closely with the
operations coordinator, the venue coordinator, and the marketing manager.
2. Physical and technological resources- equipment such as chairs, lightings, music system
including the public address system, decorations and communication media. Shuttle vans
will cater for all the transport needs.
3. Financial Resources- A sum not less than $208,000 will be required for the event’s
budget.
The Donholm university ball games pitch and the indoor arena have been granted by The
University Administration Council.
Objectives: This event aims to:
i. Celebrate the cultural diversity of the big population of students from different
backgrounds, race, and religion (Arnoldi, 2014).
ii. Help the students refresh from the usual busy class work by getting momentarily
distracted.
iii. Promote the values of peaceful coexistent between people from different
denominations.
iv. Showcase talents by performances from student groups, staffs or individuals.
Concept overview: Donholm university cultural week is an event that brings students and
university staffs with different cultural backgrounds together for purposes of bridging the
cultural diversity gap of the participants. The event aims to promote trans-regional cultural