Leading and Managing in Culturally Diverse Environments Assignment
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Added on 2019-11-08
Leading and Managing in Culturally Diverse Environments Assignment
Added on 2019-11-08
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Running Head: LEADING AND MANAGING IN CULTURALLY DIVERSEENVIRONMENTS 1Leading and Managing in Culturally Diverse EnvironmentsNameInstitutionIntroduction
LEADING AND MANAGING IN CULTURALLY DIVERSE ENVIRONMENTS 2Alibaba, founded by Jack Ma, is composed of many e-commerce businesses in the B2B, C2C, and B2C. Operating mainly in China, Alibaba has become a major player in the internet revolution of the country. With an excellent knowledge of the fragmented Chinese market, an easy-to-use, interactive and secure site, Alibaba has created a loyal customer base, mainly among small and medium sized Chinese companies seeking to expand their customer base with limited resources. Jack Ma, by his decisions, protected his company from competitors like Ebay, and now wants, thanks to an alliance with Yahoo! Expand activities in the web search market (Ellis, 2010).Michael - Stakeholders and their concernsSam -recommendation partAlexThe rise of the internet to conduct commerce has seen a significant growth in recent years, and for the Alibaba, the brand has allowed access to products for consumers. When doing business via the internet is important to develop cultural profiles to determine customer needs and wants which Alibaba has tracked through consumer purchase and habits. The importance of effective communication is vital when communicating across culture (Peppard, 2016). Alibaba has crafted an active communication channel as the messages to the consumer are decoded as they have
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