CULTURE IN INTERNATIONAL BUSINESS

Running head: CULTURE IN INTERNATIONAL BUSINESS
Culture in International Business
Name of the student
Name of the University
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CULTURE IN INTERNATIONAL BUSINESS1
Introduction
Culture refers to customary beliefs along with the social norms in relation to the
religious or the social group. It is indicative of the shared attitudes along with the values
which are instrumental in characterizing an institution. Culture is indicative of acquired
knowledge which the people make use of for the anticipation of the events and the
interpretation of the experiences. Cross-cultural management refers to administration of the
individuals along with the activities that utilizes the assets of an organization. Cross-culture
management teaches the people regarding the handling of the conflicts within the framework
of the heterogeneous culture (Thomas & Peterson, 2016). The world is becoming small and
the managers who are involved in the international business have to become sensitive to
challenges which emerges from cultural along with the ethnic landscape of countries (Bird &
Mendenhall, 2016). The challenges within the framework of international business have
assumed a massive proportion as the countries have expanded across territorial boundaries.
This essay throws light on the concept of the culture within the scope of the international
business context. The essay states how the cultural differences existing in between home and
the host countries can compel the organization to alter the corporate practice.
Discussion
The cultural sensitivity have become an important factor in the present age with the
growth of the global economy. Global marketplace have become accessible for the small
business that have great implications for the organizations in the present age. Culture is
indicative of the common behaviour within the business context and the acceptable business
practice of a country can be different from approach which is practised in the business
overseas. The understanding of the various aspects of the cross-cultural management can aid
in avoiding the misunderstandings taking place in between the colleagues and the clients. It

CULTURE IN INTERNATIONAL BUSINESS2
can be said that within the individual firms the managers from the foreign parent companies
should be acquainted with the social norms along with the cultural practices of the local
employees of host country. In the event of the mergers and the acquisition taking place in
between the countries, expected synergies is dependent on the establishing of the structures
which encompasses both the cultures in a balanced manner. The joint ventures and the
alliances taking place across the border requires the cultural compromise on the part of the
people of both the countries (Ward & Ravlin, 2017). The firms should make the culturally
sensitive adaptation to the products along with the services so that they can appeal to the
people of the host country. The firms have various organizational along with the decision
making practice on the basis of the country of their evolution which encompasses the cultures
along with the sub-cultures. The firms can build the successful alliances along with the
partnerships in the event of having understanding regarding the organizational differences
(Wach, 2016). The companies should take cognizance of the decision-making structure along
with the system so that they can expand themselves in the other countries of the world.
Culture have an influence on behaviour along with the preferences of the clients and
the customers. The managers should be able to adapt the product or the service so that they
can meet the needs of particular group of the consumers. The alternations should be done in
the advertising and the marketing that can help a company in becoming popular within the
ambit of the foreign market (Rottig & Reus, 2018). The organization styles can be organic,
informal, systematic or the people-oriented in line with the common organizational
dimensions. It have been found that the organizations which lays emphasis on the personal
relationships are different from the ones that work in the functional manner. The relative
differences in between the countries and the organizations can be said to be of great
significance instead of the absolute scores. The leadership styles have been found to differ
from the individual oriented, autocratic to the participative style that have great implications