Impact of Culture on International Business Operations - Desklib

BUS6003
International Management
Part 1 – Group presentation
and individual written report

Contents
INTRODUCTION..............................................................................................................................3
MAIN BODY......................................................................................................................................4
Task 1 A...........................................................................................................................................4
Task 1B..........................................................................................................................................10
CONCLUSION.................................................................................................................................12
REFERENCES.................................................................................................................................13

Slide 1
INTRODUCTION
Slide 2

There are various companies around the world who establish their businesses in different
nations but face the issue related to the different culture that persists there. Due to these differences
they might fail to adapt in these countries as they won't be able to connect to the customers of these
countries. Some global companies might be unable to connect to the local people of the markets as
they must have different choices and preferences which company fail to fulfil which often results in
operational failure (Cicchelli, 2018). They may face the problem of realizing the opportunities too
late in major markets of various nations. To solve these culture related issues they need to first start
by developing an understanding of these issues. This report will discuss about these problems which
is faced by a company headquartered in New York and wants to establish its business in South
Africa, Tokyo and France and it will also include the impact that international culture has on an
organization’s operations.
MAIN BODY
Task 1 A
Slide 3
Role of culture in international business
International culture is a major driver of global businesses as it has a major impact on the
way business in conducted differently in varied locations of the world. Historically trade has always
been tied up with local cultures and prevailing customs and that still holds true today as whenever a
business strays away from their home culture to other locations, it has to overcome the problem of