ALDI is a discounted supermarket of UK which deals in various products from groceries to household essentials. LIDL is also a retail supermarket having store chains in various locations. For increase the number of its profits, ALDI cut the prices of its products which help company in increase its sales. Current financial performance of Aldi and Lidl.
Continue In 2019, sales rose 11% to reach £11.3bn in the year to 2018 but pretax profits fell 18% to £182.2m (Aldi profits dive as firm focuses on expansion and price cuts). Sales of ALDI products at German discounter increased by 11% which reach 11.3 billion pound in year 2018. On the other hand, sales of LIDL products slowed to 5.2% due to increase competition from ALDI.
References Tidy, M., Wang, X. and Hall, M., 2016. The role of Supplier Relationship Management in reducing Greenhouse Gas emissions from food supply chains: supplier engagement in the UK supermarket sector.Journal of Cleaner Production.112. pp.3294-3305. Draheim, M. and Franke, G., 2018. Employee Orientation and Financial Performance of Foundation Owned Firms.Schmalenbach Business Review.70(4). pp.375-410. Aldi profits dive as firm focuses on expansion and price cuts.2019.[Online].Available through: <https://www.theguardian.com/business/2019/sep/16/aldi-profits-dive-as-firm-focuses-on-expansion- and-price-cuts>
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