ALDI is a discounted supermarket of UK which deals in various products from groceries to household essentials. LIDL is also a retail supermarket having store chains in various locations. For increase the number of its profits, ALDI cut the prices of its products which help company in increase its sales. Sales of ALDI products at German discounter increased by 11% which reach 11.3 billion pound in year 2018. on the other hand, sales of LIDL products slowed to 5.2% due to increase competition from ALDI. CURRENT FINANCIAL PERFORMANCE OF ALDI AND LIDL.
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