Assignment on Current Issues in Management

CURRENT ISSUES IN
MANAGEMENT

Current Issues in Management 1
Contents
Product Idea and the new nation...................................................................................... 2
Description of the company........................................................................................ 2
Description of a new product....................................................................................... 2
Customers identified for new product............................................................................ 3
Product’s USP in the market....................................................................................... 3
A targeted country with the reasons..............................................................................3
Nonmarket forces influencing company............................................................................4
References................................................................................................................ 7

Current Issues in Management 2
Product Idea and the new nation
Description of the company
Vitasoy is a Hong Kong based beverage company. The company was established in 1991 and
hosts a brand of beverages and desserts. The products offered are healthy and great tasting.
At the initial level, Vitasoy produced only high protein soya milk and later expanded into the
extensive variety of beverages like milk, fruit juice, water, soft drinks, and tofu. Vitasoy
sustained robust growth after its listing in the Hong Kong Stock Exchange in 1994.
Vitasoy is committed to growing business in a method that is good for both people and the
planet. The company makes use of UHT sterilization technology which enable to safely
distribute products to more people. The products of Vitasoy are sold in more than thirty
markets around the globe. The company is interested in bringing health and inspiration to
everyone, everywhere (Yahoo Finance, 2019). The beverages of Vitasoy are packed in paper
cartons, glass bottles, PET bottles, and cans. The soy drinks and tofu are made available in
several flavors. Vitasoy also offers a range of non-soy plant milk (Reuters, 2020). The
revenue of the company is expanding steadily in the last five years. The operations of Vitasoy
in Australia, Hong Kong, and Singapore has indicated growth in the revenue in reporting and
local currencies. Vitasoy is making use of the “Go deep go wide” strategy to widen its appeal
base and develop beyond the traditional roots.
Description of a new product
Vitasoy will launch a new product identified as Pineapple Banana Tofu Smoothie in New
Zealand. Pineapple Banana Tofu Smoothie is quite famous in every age group. The smoothie
is a great way to intake pure nutrition, mainly first thing in the morning. The Pineapple
Banana Tofu Smoothie is certainly better than taking pharmaceutical vitamins. It is highly
nutritious and delicious. Pineapple Banana Tofu Smoothie is a perfect and tasty combo
(Vitasoy, 2020). Pineapple Banana Tofu Smoothie will be made available in the retail, brand
stores, outlets, and grocery markets. The smoothie will be offered by Vitasoy in the glass
bottles as glass bottles have a tendency to maintain flavor for a long time along with
maintaining freshness. One bottle of smoothie will contain one banana, 2/3rd cup of tofu and
1/2 cup of pineapple. Pineapple Banana Tofu Smoothie will be the perfect food for the busy
people who ensure to get all the nutrients.