Current Issues in Travel and Tourism Sector : Assignment

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CONTEMPORARY ISSUESIN TRAVEL AND TOURISMSECTOR
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Issues that are currently driving change in the travel and tourism sector.............................31.2 Current issues in travel and tourism......................................................................................4TASK 2............................................................................................................................................6Covered in PPT...........................................................................................................................6TASK 3............................................................................................................................................63.1 International Airlines Group businesses could respond to change.......................................63.2 Developing strategies for maintaining the impact of respond to change..............................73.3 Justification of strategies.......................................................................................................8TASK 4............................................................................................................................................94.1 The impacts of the issues that drive change in the travel and tourism sector.......................9Impact of the issues on The Travel Network Group........................................................................94.2 Consequences of businesses failing to respond to market change......................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONThe sector related with functions and operations of travel and tourism industries arehighly related with the growth and success of the country and other interrelated aspects. Therising level of tourist destinations are forcing the private and public sector companies to investmore funds and their resources in the emerging market of travelling (Korstanje and Clayton,2012). It helps them to attain greater set of results like foreign money, profits from exchangingvalues, revenue from the shopping and spending made by the tourists and visitors in the sector.Itis extremely beneficial for the factors who are employed and engaged with the sector andindustries related to the tourism market. It helps the company in addressing high level of sourcesof gaining more revenue and profits (Ashworth and Page, 2011).The tourism market liketourists, travellers, etc. and industries like tour operators, hospitality provisions, restaurants,airline companies, etc. are highly interrelated.Similar to this information provided for the travel and tourism market, a tour operatorlike Thomas Cook has to analyse the entire factors that are responsible to influence the tourismmarket and other related aspects. Thomas cook is one of the most leading tour operator who isoffering a wide range of holiday packages, effective services and attractive facilities to theirclients. Thus, it is important for them to assess the elements related with the travel and tourismmarket.TASK 11.1 Issues that are currently driving change in the travel and tourism sectorThere are many captivating areas that assist the tourist industries in attracting theattention of other travellers who are planning to visit or explore a place. However, the businessof tour operators like Thomas Cook are generally affected by the elements that are present in thetourist market. They need to address the entire kinds of issues that are existing in large extent forinfluencing the business and tourism sector (Le Serre and Chevalier, 2012). Paris is rankedamong the most preferred destinations in tourist world, there are various attractive places thatcaptivate the attention of people and motivate them to visit it. However, the team members ofThomas Cook generally addresses specific factors and issues that impacts their travellingbusiness.
These issues are mostly generated and developed on the basis of political, social,economical, technological, ethical or regional aspects which are to be monitored and controlledby the empowered government bodies and the related local communities for holding up theattraction level of that particular destination (Chen, 2009). In that context, Thomas Cook needsto consider the following issues that are implementing changes in the travel and tourism sector:Adaptation to advance technologies– In current era of globalisation, the rising awarenessfor the new and innovative techniques and approaches of travelling are highly impactingthe business of industries related and employed in the travel and tourism sector. Theadaptability of advance technologies of travelling a destination involves propertransportation to the place, time to time bookings as per the itinerary, effective set ofhealth and safety measures, etc. By this, the operational cost and investment criteria ofthe tourism industries increases which reduces their profitability and forces them to takeactions for overcome such condition (Khosrowpour, 2002).Changing preference of travelling– It is examined that the selection process of choosingthe destination to be visited is directly linked with the nature, attributes and behaviour ofthe travelling parties. These factors generally decides the entire set of places to beexplored. For instance, a honeymoon couple generally prefers Paris as their destination ofvisiting which is highly famous for its natural beauty, steady weather, numerous touristpoints, etc. However, the preference of destination is also based on the comments andreviews of tourist who have visited the place.Political instability– A tourist destination is able to gain high number of tourists fromtheir neighbouring and rest of the countries, only when there is a stable political andgovernmental relation with each other. The tourist is concerned on choosing thedestination or the country which has a firm and friendly relations with the hosting country(Spenceley, 2012).1.2 Current issues in travel and tourismIt is ascertained that the tourism business of every tourist destination specifically basedon the number of travellers visited the place and their overall spending power. Thus, the touroperators and other related aspects of the destination are highly liable to place better andeffective set of practices, services and facilities . These factors are extremely helpful for them inattaining greater forms of satisfaction and responses from the customer's side. Along with this,
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