Current Issues in Management: A Case Study of HK Ocean Park

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Current issues in management
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Current issues in management
Introduction
Management is a general knowledge of controlling things or people. Usually,
organizational management is defined as the process of planning, organizing, controlling and
directing the functions of an enterprise. Managing an organization have been a hectic process as
perceived by the management personnel. Change in environmental business concepts and lack of
management concepts have contributed to different failures for the organization. Management
process has been under attack because of technical theoretical concepts of management concepts
(Golembiewski, 2018).
However, current trends in the management have been viewed to contribute to the
organization dissolution because of its technicalities. Organization and individual ethics are the
primary inclinations that have contributed failure to attain the strategic goals and objectives of an
organization. The system and governance in an enterprise imply the changes in the relationship
between the top level, corporate management, and the strategic issues. The stakeholder’s
behavior tendencies reflect on the management changes in the marketing approaches inaugurated
by the organizational management.
Ocean Park Hong Kong is well known as the “Ocean Park”. It is an amusement park,
marine mammal park, animal theme park and oceanarium park situated in Wong Chuk Hang and
Nam Long Chan in Hong Kong. It commonly is known to be the second largest park after the
Hong Kong Disneyland. It was officially opened in 1977 by Sir Murray MacLehose who was the
Governor of Hong Kong. The park was considered to be popular since its inception in 1977, but
in 2005 the enterprise became down-size and unprofitable because of stiff competition from
Hong Kong Disneyland (Cheung, 2015).

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Consequently, the park responded with HK$5.5 billion development strategies making it
be seen growing despite its early failure. The park received over 7 million visitors in 2014
making it be 13th world known park in the whole world, during this year, the park has left the
Hong Kong Disneyland at the pay because of its spontaneous growth and development in terms
of annual visitation from people coming from whole over the globe. Visitors who visit the park
normally comes from the China and the larger region of Asia and USA ( Adongo, et al., 2016).
With the average of 6 million visitors annually has reflected sustainability of business
development at Hong Kong Ocean Park. The park has various attraction sites comprising four
rollers coaster, animal exhibits, rainforest, polar displays and aquarium that features the world
largest aquarium dome. According to the study, between 1979 and 1997, Ocean Park was most
famous for its autograph of killer whale and Miss Hoi Wai.
Apparently, the HK Ocean Park has played a major role in ensuring that the Corporate
social responsibility contributed to its trust in the world by ensuring that environmental advocacy
is part of their major concern as the company. As a result of its growth and development HK
Ocean Park as experience some of the management challenges, where such challenges as limit
the company from attaining its strategic goals and objectives that are set by the stakeholders.
Environmental business factors and other marketing concepts and theories are amongst the
current issues affecting the operations at HK Ocean Park (Barley, 2017).
Theoretical review
Business enterprises are looking forward to ensuring that they have the better image to
the public, this is a driving force that has to compel business enterprises to major focus on the
concepts that will contribute to their sustainability (Bendell, 2017). However, the business waves
on sustainability have also allowed business companies to but their attention on the

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environmental business issues, as well as their social as well as the mixtures of economic
aspects.
Environmental Sustainability has been the primary concern of many business firms in the
market, HK Ocean Park has been part of the forward moving companies in Asia who want to
have the better public figure in their respective industry. In order to develop and increase its
business sustainability in the market, the HK Ocean Park has focused on understanding the social
issues, economic aspects as well as theoretical strategies installed by the management that suit
their internal and external business activities (Ocean Park, 2014). Attaining sustainability in
business environment might not be attained only by business organizations that only focus on
profit marking, but those who are the concern with their pay-back to the societies, economic
contribution to the country. It is important for business companies to focus such comprehension
of management concepts, although they are considered to be simple they tend to have the great
impact on the business when ignored.
Environmental partnership
According to Bendell, J. (2014), the environmental partnership is defined as voluntary
defined joined activities and decision-making practice among the corporate, non-profit
organization with the primary objective of improving their environmental quality with regard to
resource utilization. HK Ocean Park is a business enterprise that has to ensure that its mission
and vision are attained and achieved by incorporating partnership activities in their business
process (Bendell, 2017).
The prime purpose of encouraging environmental partnership in the business
environment has contributed to environmental sustainability since it allows the business
organization to increase their strength, and thus improving their process of attaining the strategic