Current Issues in Tourism and Hospitality

This article discusses the challenges faced by the tourism and hospitality industry, the impact of COVID-19 on global tourism, and technological drivers of change. It also highlights the subject of tourism and hospitality management and the importance of sustainable tourism.

Current Issues in
Tourism and
Hospitality

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Challenges in Hospitality Industry..............................................................................................1
Impact of COVID-19 on Global Tourism...................................................................................4
Technological Drivers of Change...............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
.........................................................................................................................................................9

INTRODUCTION
Tourism and hospitality includes attractions control, convention planning, customer support,
occasion making plans, meals carrier, gaming, accommodations, advertising and marketing,
income and travel. Working in tourism and hospitality control ought to land you a process almost
everywhere in the world. More and extra travellers are attracted via top infrastructural centres. At
the same time, whilst vacationers come, tons development of infrastructure takes location with
the profits generated. Thus Hospitality and Tourism is an enterprise that benefits nearly every
quarter of the economy of a country. Tourism and hospitality is a developing industry which
gives millions of jobs worldwide. Studies in tourism and hospitality control are important in
forming a technology of operators who can control local and worldwide sources in a sustainable
way while offering the excellent carrier feasible to their clients (Cheng and Edwards, 2019). This
assessment will consider information about the challenges and issues that are faced by hospitality
and tourism industry in current era. The importance of tourism is vital success of many
economics around the world. There are several benefits which boosts the economy the revenue is
generated on the basis of customer satisfaction aspects. By consider Tourism company is Aspire
is a small tourism company in United Kingdom. They provides better online tourism services to
customer for world wide in affordable prices (Expedia, 2020).
MAIN BODY
Literature review
Challenges in tourism Industry
The tourism is type of service industry in which Aspire tourism business company is type of
Adventure Tourism. The term Adventure Tourism involves better experiencing through
physically and people use to participate in activities. The target locations of Adventure tourism
like Aspire Tours and travel focus on beaches, cruise rider and hills where they can provide high
level of adventure scope to people effective manner. But due to Covid-19, tourism industry get
highly impacted by not getting customer involvement because of strict government regulation.
There are certain major impacts that tourism business faces as Tourism is one of world major
economic sector as well as it is been considered third largest export. There is loss of $910 billion
makes huge impact effectively. With this, due to heavy lock down by Covid-19 tourism such as
labour incentives with accommodation service get suffers a lot. To mitigate Covid-19 risk,
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tourism business can operate through online services rather than offline. For example: Aspire
Tours and travel company of UK can reform their budget plans and must ensure Sanitising to
transportation services, accommodation such hotels and another measure can be effective
guidelines of sanitisation of managing staff and tourist. Further more, to prevent better and safe
precaution Aspire tourism need to identifies safe and lesser risk of Covid places on which they
can promote adventure places effectively. The major issues which is been identified in tourism
business that is customer are not properly engage due having fear Covid. Aspire tourism business
not properly promote to people due to government restriction effectively.
The Hospitality enterprise has faced many challenges and problems within the present day
beyond. Some of these problems include shortage of difficult artwork and abilities, worldwide
growing markets, era and social media, unavailability of capital, evolving customer expectations
among others. Uniqueness and differences of ecotourism from mass tourism can be defined and
blessings of ecotourism might be referred as well. The hospitality and tourism industry has been
evolving once in a while due to the changing desires of the society. This is because of the truth
the industry as a whole offers in a massive variety of troubles and elements that need to be
absolutely adhered to for customer satisfaction. It want to be recognized that clients in the
hospitality corporation are continually stressful unique services and products and that is as a
good deal as all stakeholders to soak up the assignment.
In this situation, there are pretty a few rising problems and challenges inside the hospitality
and tourism business enterprise that has forced stakeholders to head returned to the drawing
board and that's what this paper will in particular cognizance on. There is want to stay in advance
of customers and that is one among cutting-edge problems which might be facing the tourism
and hospitality industry (Marasco and et. al., 2018). This is because their provider expectancies
are constantly converting meaning that they need to be matched at all charges. It needs to be
seemed that the tourism and hospitality industry has been developing in recent years and that is
because of the fact numerous economies had been on an upward style. As a result, there has been
a growth in the call for lodging. This issue has extended the decision for inns thereby piling
pressure on the industry to increase their facilities. A growth within the name for inns is
something that wishes to be attended to because of the truth all customers cannot be
accommodated by using way of one facility considering this could compromise the services that
they may be being given.
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Technology is something this is normally evolving and any corporation cannot do without it.
The rate at which era has been evolving and rising is too speedy that in case they are left in the
back of, they will probably omit clients. This technique that technology is one of problems that
the hospitality and tourism enterprise has to address for prolonged terms sustainability. There is
an implication that generation is one of the modern-day problems which are coping with the
tourism and hospitality industry in a large manner. The product component of the tourism and
hospitality enterprise has been converting in current years and that is a fashion that desires to be
coped up with. For example, ecotourism is a growing corporation as a ways as tourism and
hospitality are concerned and which means that efforts need to be directed in the direction of the
delight of customers. The courting among tourism and improvement is one of the issues which
have emerged in latest years and that is a prime hassle that has brought in governments,
worldwide bodies and super industry stakeholders (Nunkoo, 2018). In this case, the line between
those aspects wants to be drawn successfully to take away any contradictions or conflict of
hobby that might come through.
Pricing inside the hospitality and tourism industry is a primary trouble that desires to be
attended to. This is due to the fact the company is massive and covers a large geographical place.
In this case, pricing inclinations had been changing depending at the product or service however
this has had an effect on the variety of clients. They can wholesomely say that the increase of the
tourism and hospitality industry significantly relies upon on pricing and products. This means
that the organisation has to pick out between developing their non-public margins and growing
the extensive sort of clients (Xu and et. al., 2018). Plane ticketing is one of the modern-day
issues that the industry has to study. In this case, humans do not want to travel for lengthy
distances and this affects the corporation in a huge way. All this withstanding, the desires of the
hospitality and tourism employer will keep to exchange and become time goes with the aid of
meaning that each one stakeholders need to be up to date with what is needed. The hospitality
and tourism industry is handling some of annoying situations and that is bound to have an effect
on it in a massive way. In this situation it should be regarded that the challenges are numerous
and complicated.
The rapid growth of the enterprise has delivered in some of demanding situations that want
to be solved with the aid of all stakeholders. Labour and talents shortage has been identified as
one of the demanding situations which may be coping with the tourism and hospitality employer.
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This has more often than not been complex with the aid of using the emergence of recent
technology and traits that need to be satisfied and attended to. As a depend of truth, the modern-
day surroundings below which the enterprise operates desires a trendy method to exertions and
skills. This has given the organization a large mission because they have to meet the wishes for
brand new skills and hard paintings the least bit charges to maintain customers. In immoderate
instances, the industry has been compelled to increase this capabilities and capabilities at large
fees.
Whenever such costs pass up, the enterprise has to discover some other way of protecting up
for this and maximum possibly they're capable of growth expenses which will have an effect on
customer numbers (Seyfi, Hall and Kuhzady, 2019). The availability of capital is a project that
the employer has faced in recent years ordinarily due to the worldwide economic catastrophe.
They all admit that the industry has been growing quite and diverse players and stakeholders
need cash for boom sports, price addition and financing of operations. In this example, the
supply of capital has been limited. As a count number of reality, the industry has been compelled
to achieve capital at immoderate charges thereby affecting their operations. Different nations
have greater their security measures due to a growth in crime and terrorism sports. In this
example, there had been a diffusion of journey permit rules which have ended up affecting the
hospitality and tourism enterprise. In this example, clients aren't unfastened to journey to one of
kind places in advance than being checked up (Ram, 2018). As a count number of truth, a few
human beings have been limited to transport to unique places and this has been a splendid
venture to the enterprise as an entire.
Most considerably, such measures have affected traveller numbers but the corporation might
also have spent quite a few money trying to woo and entice customers. Regulation is another
project because of the fact the enterprise does no longer perform in one particular region. As a
whole lot due to the fact the organisation has a frame that could champion for its rights, this has
been at the rate of diverse governments. Some of those laws have been punitive and affected the
increase of the tourism and hospitality organization in a widespread way. All in all, the industry
has an extremely good potential and there need to be efforts to make sure that it is sustainable.
Top stressful situations confronting tourism and hospitality industry are taxation, journey
advertising and marketing, infrastructure problems, and safety and cross border rules. Too many
tourism destinations are not prepared for visitors. Tourists or travellers can at times deem
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adventure advertising and marketing to be exaggerated. Another principal undertaking that the
tourism industry faces is the fluctuating prices and charge inflation. New disturbing situations
seem to stand up speedy impacting the corporation as a whole.
Impact of COVID-19 on Global Tourism
Impact of Corona virus on Global Tourism,
Covid-19 or coronavirus pandemic have major impact on the global tourism in which
organisation those who are performing their business operation in this sector faced major losses.
Furthermore, it has been underlined that due to the outbreak of this virus global tourism industry
were forced to measure long-term damage which led them to conduct their business operations
sustainability. The World Tourism Organization (WTO) is watching for a drop in tourism sales
of three hundred to 500 billion bucks in 2020, as much as a minimum 10.33 of the 1,500 billion
generated in 2019. In addition to these it has been identified that covid-19 have impacted global
tourism in terms of rising unemployment in which individuals who were facing job at risk. Along
with it has been underlined that the major impact of covid-19 on global tourism is in terms of
closure of business those who are mainly operating in SMEs. This industry is among one of the
largest employments providing sector around the world. However due to the outbreak of covid-
19 there is major decrease in the employment opportunities and number of individuals lost their
job due to the extent of locked towns and travel restrictions.
Cost of Vacation & Inflation, One of the number one demanding situations that the tourism
industry faces is the fluctuations in currency exchange expenses. The incapacity to recognise the
price of a foreign exchange manner that lengthy-range tourism prices are particularly tough to
anticipate and the fallout from this monetary instability is already impacting a couple of tourism
help structures (Seyitoğlu and Ivanov, 2021). The tourism agency is seasonal in nature and does
now not assure spherical the three hundred and sixty five days go with the drift of income which
hampers the overall industrial agency setup. Inflation is rising at an alarming and eating places
have needed to enhance fees or decrease their service. Transportation businesses were difficult
hit. The airline enterprise is especially vulnerable. Airlines rely upon each the food corporation
and the gas organization.
Tax and Tourism, the tourism organization is a heavily taxed zone in some nations. Various
taxes are levied at some point of the whole enterprise right from excursion operators,
transporters, and airline industry to inns and those embody company tax, luxurious tax, tax on
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transportation, tax on aviation gas, and numerous taxes on transportation. In addition, the ones
tax charges generally have a tendency to differ for the duration of particular states inside the
nations. All those taxes are sooner or later exceeded at once to the vacationers in a single or the
alternative manner for this reason hampering its boom. Risk & Security of Tourists, Safety will
usually be a paramount consideration for the visitor. Security has been a major hassle as nicely
for the boom of tourism for a number of years. Improper law and order, terrorist assaults,
political unrest adversely has an effect at the emotions of overseas vacationers. Despite the
financial increase, tourism is susceptible to herbal and man-made crises, sudden activities that
affect tourist self assurance in a visitor holiday spot, whether the threat is actual or perceived.
Already the events of the twenty-first century have tended to interest on safety dangers to
travel associated with terrorism and political companies. Tourism is likewise affected also by
way of manner of herbal disasters which includes pandemics, tsunami, earthquakes, floods,
volcanoes, and avalanches (Viglia and Dolnicar, 2020). A catastrophe may be defined as any
surprising occasion that affects traveller self perception in a vacation spot and interferes with the
capacity to operate usually. Regulatory & Border Issues, Regulatory problems like visa
strategies are seen as obstacles. Difficult visa strategies maintain the tourists a ways from a few
places.
Technological Drivers of Change
Technological Drivers of Change, technology is fast penetrating into all factors of
existence. Tourism futures may be decided and facilitated by way of technology. The Internet
has levelled the gambling difficulty for tourism advertising and marketing. A genuine net
website technique that small remote destinations can compete similarly with the giants of
tourism (López-Bonilla and López-Bonilla, 2021). The fusion of data and verbal exchange
technology will permit tourism organizations to turn out to be extra efficient and competitive.
Skilled Human Resources, the demanding situations going through the tourism place will only
be met efficaciously handiest by way of a nicely-educated, nicely-professional, vibrant, active,
multilingual, and entrepreneurial group of workers who is familiar with the character of tourism
and feature professional education. High extraordinary of expert human belongings in tourism
will permit establishments to advantage a competitive area and supply introduced cost with their
provider.
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In current era, COVID 19 is one of the key issue and challenge which is faced by tourism
and hospitality industry. Due to the Covid-19 pandemic, the sector’s economic system turned
into shut down almost overnight. The pandemic has confronted the hospitality agency with an
unparalleled challenge. Strategies to flatten the COVID-19 curve which incorporates community
lockdowns, social distancing, live-at-domestic orders, and tour and mobility regulations have
brought about short closure of many hospitality businesses and substantially reduced the demand
for companies which have been allowed to keep carrying out (Ahn, Lee and Kwon, 2020).
Almost all restaurants had been requested to limit their operations to best take-outs. Restrictions
located on adventure and stay-at-domestic orders issued with the aid of the government
prompted sharp decline in resort occupancies and income.
According to the above-mentioned analysis it has been identified that coronavirus or covid-
19 have negative impact upon the travel and tourism industry around the world. It has been
identified that international tourism faced economic crisis in which among all the sectors in
travel and tourism Industries have been affected at greater extent. As per the analysis it has been
evaluated that the world is facing global health, economic and social emergency due to the
outbreak of covid-19. In this, the travel and tourism is one of the most affected sectors around
the world, as in order to restrict the transmission of this virus governments around the world
governments imposed lockdown and restricted global tourism activities which led to the major
shortfall in profit and sustainability of travel and tourism activities. In addition to this it has been
identified that there is an estimated decline in the ratio of international tourism in the year 2020
which is equal to the loss of about 1 billion arrivals. Travel and tourism industry plays important
role in global GDP, however due to the outbreak of covid-19 this industry faced many economic
losses in which number of organisations in this sector were forced to shut down on permanent
basis. Furthermore, it has been underlining that due to the lockdown and the restriction imposed
by governments of social distancing measures. This industry faced many challenges to operate
their business functions. However, post covid this industry is trying to attract individuals by
offering them major discount which is leading them to face long term economic losses which
effects employees and business operation on simultaneous basis.
CONCLUSION
As per the above defined information, it has been concluded that Tourism and hospitality
sector has reached new heights in recent times. Travellers are taking new hobbies in the use of an
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ends up inside the upgrading of the hospitality area. Even a boom in agency travel has pushed the
hospitality sector to serve their visitors higher. Hospitality Industry is intently related with
journey and tourism industries. The hospitality company has been decimated thru Covid-19 and
the ensuing lockdowns throughout the globe. The hospitality and tourism corporation faces giant
near and medium-time period demanding conditions. The big operators with strong stability
sheets and strong liquidity positions might be the survivors and probable consolidators within the
industry. Smaller operators will probable no longer live on a prolonged period of low occupancy,
better charges and losses. Niche boutique resorts presenting health and well-being targeted hotels
and reports becomes increasingly more in name for, particularly among Millennial. In the long
time, the worldwide hospitality community gets better and likely in a renewed and modern form.
REFERENCES
Books & Journals
Cheng, M. and Edwards, D., 2019. A comparative automated content analysis approach on the
review of the sharing economy discourse in tourism and hospitality. Current Issues in
Tourism, 22(1), pp.35-49.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management: A macro and micro
analysis of current issues in hospitality and tourism. Worldwide Hospitality and Tourism Themes.
Marasco, A. and et. al., 2018. Collaborative innovation in tourism and hospitality: a systematic
review of the literature. International Journal of Contemporary Hospitality Management.
Nunkoo, R. ed., 2018. Handbook of research methods for tourism and hospitality management.
Edward Elgar Publishing.
Xu, S. and et. al., 2018. The impact of abusive supervision and co-worker support on hospitality
and tourism student employees’ turnover intentions in Ecuador. Current issues in
Tourism, 21(7), pp.775-790.
Seyfi, S., Hall, C.M. and Kuhzady, S., 2019. Tourism and hospitality research on Iran: Current
state and perspectives. Tourism Geographies, 21(1), pp.143-162.
Ram, Y., 2018. Hostility or hospitality? A review on violence, bullying and sexual harassment in
the tourism and hospitality industry. Current Issues in Tourism, 21(7), pp.760-774.
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Isaac, R.K., Çakmak, E. and Butler, R. eds., 2019. Tourism and hospitality in conflict-ridden
destinations. Routledge.
Seyitoğlu, F. and Ivanov, S., 2021. Service robots as a tool for physical distancing in
tourism. Current issues in tourism, 24(12), pp.1631-1634.
Viglia, G. and Dolnicar, S., 2020. A review of experiments in tourism and hospitality. Annals of
Tourism Research, 80, p.102858.
López-Bonilla, J.M. and López-Bonilla, L.M., 2021. Leading disciplines in tourism and
hospitality research: A bibliometric analysis in Spain. Current Issues in Tourism, 24(13),
pp.1880-1896.
Ahn, J., Lee, S.L. and Kwon, J., 2020. Impulsive buying in hospitality and tourism
journals. Annals of Tourism Research, 82, p.102764.
Online
Current Issues and challenges of Hospitality and Tourism Industry. 2021. [Online]. Available
Through: < https://ivypanda.com/essays/current-issues-and-challenges-of-hospitality-and-
tourism-industry/>.
Effects of COVID-19 pandemic on hospitality industry: review of the current situations and a
research agenda. 2021. [Online]. Available Through: <
https://www.tandfonline.com/doi/full/10.1080/19368623.2020.1788231>.
Challenges in the Tourism Industry. 2021. [Online]. Available Through: <
https://www.technofunc.com/index.php/domain-knowledge/travel-and-tourism-domain/item/
challenges-in-the-tourism-industry>.
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