Strategic Planning in Management: Analyzing Business Environment and Market Competition

In this document we will discuss about Strategic Planning in Management and below are the summary points of this document:- The text discusses strategic planning in management, focusing on analyzing the current business environment and market competition. It includes the use of various tools and models such as the Competitive Profile Matrix, SWOT Analysis Matrix, and BCG Matrix. The goal is to develop future organizational strategies and ensure participation from all stakeholders for improved performance.

Management 1
Strategic Planning
Name
Institution
Author’s Note

Management 2
Table of Contents
Executive Summary..........................................................................................................................4
Introduction.....................................................................................................................................4
General environmental analysis together with the existing business plans....................................5
Identification of the key stakeholders of the business......................................................................6
Parameters to analyze the current business environment...............................................................7
Application of the proven tools or models in the assessment of the performance of the current
business plan....................................................................................................................................8
Current market competition landscape together with the strengths and weaknesses of the
company...........................................................................................................................................9
Competitors..................................................................................................................................9
Strengths and weaknesses of the competitor...............................................................................9
Strategies used by the competitor..............................................................................................10
Over view of the market and projections in the coming future..................................................11
Competitive profile matrix.........................................................................................................11
SWOT Analysis Matrix..............................................................................................................12
Strategic position and action matrix (SPACE)..........................................................................12
BCG Matrix...............................................................................................................................13
Internal external matrix.............................................................................................................14
4.0 IFE 2.8 1.0 IFE Score.........................................................................................................14
Grand Matrix.............................................................................................................................14
The company should therefore work hard to carry out its operations in quadrant one and two in
order to scale up its performance to the highest level...................................................................15
Quantitative strategic planning matrix......................................................................................15
Conclusion from the matrix.......................................................................................................16
Comparative Understanding of activity from organizations in the market...............................16
Options to form the basis of future organizational strategies....................................................17
Strategy plan geared towards ensuring participation from all the stakeholders attached to an
organization...............................................................................................................................17
Criteria for reviewing potential options associated with a strategy plan...................................17
Agreed strategy plan..................................................................................................................18

Management 3
Comparison of core organizational values with the current business objectives......................18
Vision and mission statement....................................................................................................19
Future management objectives..................................................................................................19
Measures for evaluating strategy plan.......................................................................................19
Schedule for implementing strategy plan..................................................................................19
Dissemination process...............................................................................................................20
Monitoring and evaluation system design.................................................................................20
Future strategy to growth..............................................................................................................21
Generic competitive strategies in which the entire organization can be considered....................21
Change activities that would be required for each of the following options.................................22
Process to solicit, collect and even analyze feedback from the key stakeholders.........................22
Selection criteria for the evaluation of various forms of strategic options...................................23
Recommendation of a final future strategy....................................................................................24
Strategy implementation and evaluation.......................................................................................24
New mission statement...................................................................................................................25
New mission statement...................................................................................................................25
Appropriate strategic and financial objectives for the next three years.......................................25
Performance measurement............................................................................................................25
Strategic implementation plan.......................................................................................................26
Communication Plan.....................................................................................................................26
Development of monitoring and evaluation process.....................................................................27
Conclusion.....................................................................................................................................28
References......................................................................................................................................29
Appendices.....................................................................................................................................34

Management 4
Executive Summary
Carrying out different operations within an organization through the use of quite a
number of digital techniques has become a major parameter in almost every organization across
the world since nearly all of them are aiming towards offering one of the most appropriate
competitive advantages within their boundaries in relation to a good number of the products and
services that they are capable of distributing across different market regions (Bendtsen et al.
2016). Hong Kong electric company is among the major reputable organizations that has gained
much popularity within the boundaries of Hong Kong and is fully dedicated towards offering its
customers with a wide variety of electric appliances despite where they are situated across
different boarders.
Introduction
Hong Kong electric company is a well-organized organization that is headed by a group
of well trained personnel who are versed with their respective areas of work. On the other hand,
it is focused towards offering one of the most efficient and advanced business operations that
will be able to offer a competitive advantage to most of its competitors. At the same time, the top
management team that is found within the organization is focused towards putting many efforts
of various issues that are associated with customer care services in order to take their
performance to greater levels that can be easily understood (Cvijanović, Dasgupta and
Zachariadis 2016). As far as the organization’s current situation is concerned, its performance is
not that efficient since all its customers are still not able to receive the kind of services that they
have been longing for and as a result, there are some of them that have gone further to raise quite
a number of complaints in relation to various issues attached to the organization (Warsi, Mustafa

Management 5
and Ahmed 2016). Moreover, the organization is still not able to offer one of the most advanced
forms of competitive advantages across several other organizations and this has actually made its
performance to fall below the expected bar.
General environmental analysis together with the existing business plans
Both the internal and external environment are known to have the capability of playing
one of the most essential roles within the organization since they have the capability of covering
a wide range of aspects known to be taking place within two different environments that are fully
attached to the whole organization (Birk et al. 2016). Analyzing both the internal and external
environment is known to have the capability of coming on board with its advantages. Majorly,
when focusing on the internal part, this will provide one of the best advantages to be able to
understand how each and every operation within the internal part of the organization is being
handled in order to obtain a specific set of objectives (Sadatrasool, Bozorgi-Amiri and Yousefi-
Babadi 2016). At the same time, analyzing the internal part ensure that there is a perfect
understanding regarding how the entire organization is capable of operating in relation to its
rules and regulations. Finally, the internal part of the organization when analyzed, gives a perfect
understanding on the kind of relationship that exists and all the employers who are working for
the organization. An appropriate determination of the relationships that exists among these
personalities is likely to determine what the entire organization is capable of both at the current
or coming future (Ho, Ahmad and Ramayah 2016). On the other hand, before coming up with a
new strategy, it is of much importance to analyze the external part of the entire organization
since this is what is likely to help its management team to come up with a reliable information
regarding the perceptions of various types of customers in terms of all the products and services
that they have been able to receive from the organization.

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Identification of the key stakeholders of the business
Nearly all the key stakeholders in each and every business are known to have the
potentiality of playing one of the most fundamental roles within the boundaries of quite a
number of organizations. Hong Kong electric company will be able have all its key stakeholders
located both at the internal level together with the external part of the organization. At the
internal level, the first key stakeholder that will be fully attached to the organization and the
employees. By them forming a major part of the stakeholders, they will need to carry out
different operations within the organizations according to the required rules and regulations
without making any assumptions (Judge and Douglas 2016). At the same time, they will also be
concerned with the production of quality products that are capable of attracting the attention of
different types of customers irrespective of their areas off residence. Moreover, the Manager of
the organization together with the CEO will also play an important role in forming a solid part of
stakeholders who are known to be existing at the internal level of the organization(O’Neill,
Sohal and Teng 2016). They need to make sure that each and every operation taking place within
the organization is capable of operating smoothly according to all the required rules and
regulations that needs to be followed. On the other hand, they should also be concerned with how
people are capable of relating within the organization in order to take its performance to the next
level (Jelenković and Barjaktarović 2016). At the external part of the organization, there will also
be a key stakeholder and this group of stakeholders will majorly be the customers. They will be
able to form one of the most essential parts of stakeholder group attached to the organization
since they are the one who are likely to determine the growth rate that the organization is capable
of experiencing across different markets (Lyon and Maxwell 2011). One of their major needs is
to be offered with one of the best services that are more reliable and are capable of meeting all
their expectations at all times. At the same time, they form a group of stakeholders that is much

Management 7
concerned with the quality production of all the goods that originate from the organization thus
making it much easier to meet all their needs across the board.
Parameters to analyze the current business environment
There are quite a number of tools that are known to have the potential of appropriately
analyzing the current business environment thus being able to come up with one of the most
fundamental outcomes so far (Iglesias 2016). As far as the external matrix is concerned, the tool
is capable of appropriately analyzing the current business environment through the use of various
techniques (Miles, Snow and Pfeffer 2016). This can be best carried out through the use of an
external matrix that will provide one of the best opportunities to summarize and evaluate the
social, economic, and cultural together with several other factors that are attached to the
organization. In relation to the external factors, there is likely to be an increase in demand on
quite a number of electronic products since various customers are also aiming towards the digital
side of life (Obaji, Senin and Olugu 2016). At the same time, there are also various types of
threats that are known to be existing within the business environment. One of the major threats is
the currently increasing competition that is obtained from several other organizations that are
also concerned with the manufacture of the same electronic products (Wang et al. 2016). At the
same time, there is also a threat of counterfeit goods within the market platform and in most
cases the goods are normally cheaper in terms of the actual price that are meant for the original
products(Ismail and Ali 2016).

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Application of the proven tools or models in the assessment of the performance
of the current business plan
In relation to the market selection and performance that is well covered within the scope. It
therefore involves the performance of the entire business plan through the use of quite a number
of techniques when it comes to the analysis of various situations (Kabir 2018). The use of
internal matrix will there allow various strengths to be highlighted which majorly include
appropriate implementation of management strategies by the whole management team thus
making it much easier to access some of the most potential markets that are likely to increase the
performance of the entire organization (González-Cruz and Cruz-Ros 2016). Moreover, different
issues that are well articulated within the SWOT analysis tool, the organization will be able to
carry out one of the most product position performance that will enable all its products to be
strategically located thus giving the entire business plan a priority to perform efficiently without
facing any barrier related situation (Toytok 2016). On the other hand, the company position in
the market is likely to be determined by its strengths that are majorly described by the SWOT
analysis tool. At the same time, different types of financial results that are described by internal
matrix will clearly indicate how various financial programs have been handled by the
organization in order to attain a specific objective; this will further enable the entire business
plan to be able to perform steadily and efficiently without any controversies being encountered at
various levels (Michalak and Rysavy 2016).

Management 9
Current market competition landscape together with the strengths and
weaknesses of the company
Competitors
There are various competitors that are known to be offering a stiff competition to the
Hong Kong electric company and in most cases; these competitors tend to carry out their
operations within the boundaries of Hong Kong where they also tend to target almost the same
market segment that is found at the internal level (Manuj and Mentzer 2018). Tesla Hong Kong
is among the major company that is likely to come up with a stiff competition to the entire Hong
Kong electrical company since it is also targeting quite a number of consumers located at the
international level. Its main products mainly consist of electric cars, solar panels, and a good
number of electrical appliances together with several other products that are environmentally
friendly (Pollack and Algeo 2016).
Strengths and weaknesses of the competitor
One of the major strengths that is attached to the competitor is that is has employed a
group of well experienced employees who are well versed with issues dealing with appropriate
and reliable production of goods that are capable of meeting the expectations of all the clients
(Kirkwood 2016). Through this, they have been able to reach out to quite a number of
personalities. On the other hand, another strength that is connected to this company is that it has
got good leaders who are well organized and are capable of coming up with most of the
appropriate and reliable leadership strategies that re able to push the whole organization to the
next level (Rodríguez-Rangel, Sánchez-Rivero and Sánchez-Martín 2016). Moreover, there is on
essential strengths that provide the whole organization with an advanced characteristics across
different targeted groups of individuals and this strength mainly include a highly efficient low
cost manufacturing, this has enabled the organization to experience low costs when it comes to

Management 10
the manufacturing of quite a number of products since their system is much more efficient
(Krasniqi 2014).
In as much as the organization has got a wide variety of strengths, it also consists of quit
a number of weaknesses that normally hinder the implementation of certain activities that are
likely to lead towards the emergence of development (Saputra 2016). One of the weaknesses that
are associated with the competitor is that it has got poor employee relationship within its internal
part. Poor employee relationship clearly indicates that there is no spirit of brotherhood among its
employees and as a result of this, it is always difficult to carry out certain organizational tasks at
some point. Moreover, there is production inefficiency within the organization and this appears
to be its major weakness that has even gone as far as affecting the customers, who are situated at
the external part (Sharma 2016).
Strategies used by the competitor
The competitor is known to be fully depending on quite a number of strategies in order to
reach out to a wide variety of customers within the shortest time possible (Vokshi and Dumi
2016). As a result of this, pricing strategy has been its major focus where the product prices that
it has been able to subject to its customers are always low to attract their attention and also
provide an easy time when it comes to penetrating quite a number of market platforms (Olvera
2016). Moreover, the company has also invested much strategy in the production of its goods
and services where nearly all its products are normally of high quality with an intention of
capturing the attention of different types of customers who are known to possess a vast range of
characteristics (Sheikhtaheri, Sadoughi and Ghazizadeh 2016).

Management 11
Over view of the market and projections in the coming future
As far as the market is concerned, there are still a vast range of customers who are still in
need of quite a number of electric products with an intention of solving quite a number of needs
in their daily lives. Moreover, there are also customers with different characteristics who are
present in almost all corners of the market.
Matrix Analysis
Competitive profile matrix
Hong Kong Electric Company Tesla Electric Company
Strengths Weakness Strengths Weakness
Quality production
of goods
Inadequate experienced
personnel
Well experienced
employees
Production
inefficiency
High levels of
customer care
services
Inadequate resources It has a group of
adequately organized
leaders
Poor employee
relationship at the
internal level
Positive employer
employee
relationship
Highly efficient low
cost manufacturing
Quality production
of a vast range of
goods

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SWOT Analysis Matrix
 Strengths- One of the major strengths of the organization is that is capable of producing
products of high quality that is able to meet all the customer needs. At the same time, the
entire organization is able to implement high levels of customer services across various
regions. Strength is that there is a positive relationship that exists between the employer
and the employees.
 Weakness- One of the major weakness is that there are inadequate experienced personnel
together with a small amount of available resources.
 Opportunities- The major opportunity is the availability of expansion space in the
coming future within the market platform in order to meet the needs of the population
that will be growing at a higher rate.
 Threats- There is only one threat that the organization is likely to encounter and the
threat is the availability of competitors.
Strategic position and action matrix (SPACE)
This is normally a management tool that is used to analyze a given company. The
following areas of analysis are fully connected to SPACE Matrix;
 Internal strategic dimensions- This majorly entails the financial strength, there is the need
for the organization to have a reliable financial strength in order to adequately manage all
the available resources. It therefore needs to have a well-organized cash flow that is
capable of putting much focus on the return on investment within the shortest time
possible. Moreover, it also needs to offer a competitive advantage to several other
organizations that are available within the platform thus being able to attract more
customer relationship. External strategic dimensions- The organization needs to operate
in a more reliable environment that is more stable thus making sure that all future

Management 13
objectives are well addressed. It needs to put much focus on issues dealing with price
elasticity.
BCG Matrix
There are four different quadrants in which the brands for the organization should be classified
for a better performance;
 Dogs- Dogs are known to be connected to low market share when compared to
competitors and goes as far as operating in a market with a slower growth rate. It is
essential for the organization to perform deeper analysis for each brand to ensure that
they are not worth investing in under various conditions.
 Cash cows- These are always the most profitable brands that should always be milked
with more efforts to provide the required amount of cash. The organization should not
focus much on investing in cash cows with an intention of inducing growth but only to
offer it support in order to appropriately maintain its current market share.
 Stars- Normally operate in the industries with higher growth rate thus maintaining a high
market share. The company should therefore invest its money in this unit category since
it has the potentiality of generating a positive cash flow for better performance.
 Question marks- Brands that normally require high levels of considerations, the
organization should therefore make good use of them since they have a potential to gain
the required level of market share.

Management 14
Internal external matrix
Strong average Weak
4.0 High
Grow and build
Medium
EFE 2.4 Hold and Maintain
Harvest or Divest Low
4.0 IFE 2.8 1.0 IFE Score
Grand Matrix
Rapid market growth
Development of the market Product and market development
Penetration of the market Penetration of the whole market
Development of the market dealing with forward integration
Liquidation Vertical and horizontal diversification
Joining of various ventures
Retrenchment
Unrelated diversification
Slow growth of the market

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The company should therefore work hard to carry out its operations in
quadrant one and two in order to scale up its performance to the highest level.
Quantitative strategic planning matrix
Quantitative strategic planning
matrix
First alternative
Acquiring of a competitor
Second alternative
Internal expansion
Key factors Weigh
t
Score of
attractivene
ss
Total
attractivene
ss score
Weigh
t
Attractivene
ss score
Total score
of
attractivenes
s
Strengths
-Quality
production of
goods
- High levels
of customer
care services
- Positive
employer
employee
relationship
0.11
0.09
0.15
2
3
1
0.22
0.27
0.15
0.08
0.06
0.13
1
2
4
0.08
0.12
0.52
Weakness
-Inadequate
experienced
personnel
- Inadequate
resources
0.10
0.15
4
2
0.40
0.30
0.13
0.10
3
1
0.39
0.10
Opportuniti
es
-Future
Expansion
0.09 4 0.36 0.12 0 0.00
Threats
-Availability
of
competitors
0.08 4 0.32 0.12 1 0.12
Sum weights 100% 100%
Sum total 2.02 1.3

Management 16
attractivenes
s in terms of
score
Conclusion from the matrix
One of the major essential change parameters that would be greatly needed for the first option is
an adequate implementation of quite a number of reliable rules and regulations that can be easily
understood thus making it much easier to appropriately control how various processes are being
carried out thus avoiding any situations that are related to confusions at any given point. As far
as thee strategy is concerned, one of the major future strategy that should be given the first
priority is putting much focus on quite a number of issues that are related to customer
satisfaction that strengthening the relationship that exists between the organization and the
customers who are known to be located in various places across the market platform. On the
other hand, the overall strategy is putting much focus on various issues that are majorly related to
product development. At the same time, one of the major issues as to why customer services
needs to be improved is to make sure that the reputation of the organization is made towards the
positive direction by making sure that each and every customer is well satisfied with all the
products and services that are supplied to them. Finally, strategic position and action matrix
results clearly provide reliable information as to why this should be carried out.
Comparative Understanding of activity from organizations in the market
Quite a number of organizations within the market are working hard towards ensuring that they
are capable of providing a wide range of quality products and services in the market thus making
sure that all the customer needs are well addressed without them raising several unnecessary
questions. Moreover thee activities from the organizations in the market are majorly based on a
vast rules and regulations that are geared towards a specific direction.

Management 17
Options to form the basis of future organizational strategies
There are quite a number of options that can be relied upon to form the basis organizational
strategies thus coming up with better results. One of the major options is to perform every task
according to the required rules and regulations. Moreover, another option is to target a vast range
of customers irrespective of the places where they are situated.
Strategy plan geared towards ensuring participation from all the stakeholders attached to
an organization
Executive summary- The organization works hard towards making sure that needs and interests
of all customers are well attained without involving any condition of discriminations across all
individuals. At the same time, it also makes sure that appropriate goods and services are
provided within an appropriate time frame.
Mission statement- The organization aims towards offering one of the top notch services across
all market centers to ensure that issues dealing with sustainability are well addressed.
Goals- Maintaining quality services at all times to ensure that customer participation is always
given the first priority.
Target customers- A wide range of customers coming from different regions will be targeted by
providing them with quite a number of products and services that will majorly fit their needs.
Children and adults will be among the major targeted customers within the market platforms.
Criteria for reviewing potential options associated with a strategy plan
-Carry out a diverse assessment of various options- Assessment of various options will
provide one of the best opportunities to review some of the best outcomes that can be used in the
scaling up of various conditions.

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Involvement of various professional teams- There is the need to involve various teams who are
well versed in the area to ensure that appropriate ideas are well addressed during the review
process.
Involvement of ethical considerations- There is the need to make good use of ethical
considerations in the review process since this is what will create some of the appropriate
outcomes that should be followed when coming up with the required strategy plan.
Agreed strategy plan
Production of quality products- There is the need to make sure that all the products and
services produced and distributed to the customers are of high quality.
Customer satisfaction- There will be the need to make sure that customer satisfaction is well
obtained thus minimizing the rate off complaints among the customers.
Involving of stakeholders in decisions making processes- Various stakeholders will be
involved when making different decisions associated with operations that are likely rto bee
carried out.
Resource implications- All the resources that are likely to be utilized will the handled under
various conditions in relation to all the rules and regulations.
Comparison of core organizational values with the current business objectives
The ethical values of the organization are well aligned with the current business objectives since
the organization aims towards carrying out its operations in a more organized and ethical
manner. Cultural values of the organization works hand in hand with the business objectives by
creating a reasonable culture across all the employees for an appropriate performance.
Comparing the environmental values of the organization, it is well aligned with the current

Management 19
business objectives since the business aims towards taking care of the environment as much as
possible to minimize issues associated with pollution. The current business objectives aims
towards bringing a social culture across all the employees, this is a value that is aimed towards
addressing its current objectives within the minimum time possible.
Vision and mission statement
Vision- Offer a competitive advantage across all market platforms
Mission- Address issues associated with sustainability to the maximum level to ensure that the
needs of the future generation are well catered for.
Future management objectives
-Appropriate management of all the resources in the coming future
-Employment of a well experienced management team
-Implementation of appropriate management skills
Measures for evaluating strategy plan
-Appropriate choosing of various matrices
-Maintaining of updated information
-Implementation of ethical considerations
-Strict follow-up of all the rules and regulations
Schedule for implementing strategy plan
Strategy plan Time schedule
Target customers 1 Month
Goals 3 weeks

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Production of quality products 2 months
Customer satisfaction 1 Month
Dissemination process
Data analysis- This stage will involve the analysis of various types of information pertaining a
specific issues within the organization
-Implementation of appropriate research parameters- Appropriate and reliable research
parameters will ensure an adequate understanding of various issues.
-Carrying out a reasonable research- There is the need to carry out a reasonable research to
avoid any confusion among the stakeholders.
-Sharing of appropriate research findings within the correct time- This will make sure that
all the stakeholders are capable of receiving the correct information in relation to all the
appropriate research findings.
Monitoring and evaluation system design
-Defining of the scope- This will involve an appropriate definition of the entire scope of the
organization to enable an adequate understanding of what is taking place.
-Definition of evaluation questions- There wills the need to appropriately define quite a number
of evaluation questions for an easy understanding.
-Identification of the monitoring questions- There will be the need to identify various essential
monitoring questions that are appropriate for the whole system design

Management 21
-Identification of indicators and data sources- There will be the need to highlight the exact
information that is required to provide response to all the monitoring questions.
Future strategy to growth
Growth is one of the most fundamental conditions that nearly each and every
organization should be able to go through since it provides one of the most reliable chances of
attaining quite a number of goals and objectives that an organization was able to fully highlight
at an early stage of development. Hong Kong electric therefore needs to implement quite a
number of strategies and procedures in order to perfectly address different issues that are
associated with growth both at its internal level and also the external part that is known to be
fully dominated by various types of customers (Ogunyomi and Bruning 2016).
Generic competitive strategies in which the entire organization can be
considered
The implementation of a wide range of promotions is among the major generic competitive
strategies in which the organization can always be considered when it comes to addressing the
needs of different types of customers. Implementing various product promotions across different
customers will be able to attract their attention and also be able to scale up the popularity of the
products. This will in turn make the whole organization to offer one of the most advanced forms
of competitive advantages to all the competitors that are also known to be operating across
different types of markets (Meyer, Tsui and Hinings 2016). Moreover, this form of generic
competitive strategy will also scale up the mode of interaction that is taking place between the
organization and the customers who are situated in different locations and as a result, this help
the entire top management team to be aware and put much efforts on quite a number of issues
that are required by the customers. As a result of this, the entire organization will be fully

Management 22
exposed to a condition of being very competitive when it comes to all the products and services
that it is capable of offering to all its customers.
Change activities that would be required for each of the following options
One of the major change activities that would be required for the first option is the
implementation of reliable set of rules and regulations that are capable of governing how various
processes are being handled without making any assumptions at all. Adequate setting of rules
and regulations is a change activity that is more essential since it is strictly focused towards
bringing on board different forms of changes within the organization. Moreover, the second
change activity that is meant for the second option is the training of employees on how best they
can be able to implement quite a number of activities within the organization in order to offer a
competitive advantage to several other competitors who are located in various locations.
Process to solicit, collect and even analyze feedback from the key stakeholders
 Automated feedback responses- There is the need to come up with advanced forms of
automated feedback responses that are likely to be used by the key stakeholders when it
comes to providing their opinions regarding some of the possible changes that are
attached to the competitive strategy in order to help the organization carry out a vast
range of operations. This process will make sure that the key stakeholders utilize the
minimum efforts so far through the use of automated forms of technologies irrespective
of the areas where they are all situated.
 Conducting of surveys- Coming up with advanced forms of surveys will provide one of
the best priorities of collecting information and also analyzing various types of feedbacks
obtained from the key stakeholders in relation to their opinion pertaining the possible

Management 23
change of various forms of competitive strategies and their impacts to the entire
organization, the surveys will be carried out across a specific group of targeted
stakeholders.
 Come up with different forms of open ended questions- The creation of open ended
questions will provide one of the best opportunities to collect some of the most essential
information pertaining the feedbacks that originates from the side of the stakeholders
since they will be able to respond to the questions based on their perceptions regarding
some of the possible changes of various forms of competitive strategies (Olaiya et al.
2016).
Selection criteria for the evaluation of various forms of strategic options
 Synthesis of the strategic options- There will be the be the need to synthesis on quite a
number of strategic options in order to come up with the best option that is likely to bring
change at a faster rate.
 Proposing of different forms of strategic options- This involves taking part in a real
creative exercise through imagining quite a number of options which majorly include the
products and services that belong to the organization in terms of diversifying across
different market sectors.
 Evaluation of different options to select an essential one- There is the need to
appropriately evaluate different types of options and be able to select on the important
strategic option that is likely to be of high value to the organization.
 Analyze the relevance of the options- Analyzing the relevance of the options provides a
first priority to be able to highlight their potential in relation to various conditions.

Management 24
Recommendation of a final future strategy
One final future strategy that should be given the first priority is the creation of
appropriate customer relationship. Customers are known to be forming the major pillars for each
and every organization. In order to come up with an appropriate customer relationship as a future
strategy for the organization, there is the need to provide them with quality products that are
capable of meeting their expectations by delivering all the products and services within the
expected time frame. Customers are normally attached to quality products and services that are
capable of addressing all their requirements as far as the whole business is concerned. Due to
this, this future strategy needs to be handled with a lot of ethical considerations to ensure that the
final outcome emerges as a success.
Strategy implementation and evaluation
As far as the organizational setting is concerned, there are quite a number of changes that
are likely to get aligned with the new strategy. One of the major changes is to carry out
operations by putting much focus on issues dealing with ethical considerations both at the
internal and external part of the organization. Secondly, there is a change that involves faster
response to customer needs at all times thus making it much easier to align with the new
strategies. Adhocracy culture is what will be required for the new strategy since it involves the
creation of a dynamic working environment that is more creative. It will enable quite a number
of employees to be able to take risks when it comes to the operations of various tasks. Moreover,
as a result of this organizational culture, it will present all the leaders with a priority of acting as
innovators and risk takers when it comes to handling of various issues.

Management 25
New mission statement
To provide the best quality services at all times to all our customers regardless of the places
where they are situated.
New mission statement
To emerge the best company with a larger market share across different regions
Appropriate strategic and financial objectives for the next three years
Growing of shareholder value- There will be the need to increase the organization’s value for all
the stakeholders thus making the organization to be able to move forward in a strategic manner.
Growing of the earnings per share- these financial objectives indicates that the organization will
be trying to scale up its profits in relation to various conditions within the market platform in the
next three years.
Increase in revenue- The organization should be able to scale up its revenue by a percentage of
more than 50% in the coming three years.
Managing cost- The organization also needs to manage its costs in the next three years in order
to avoid any losses that might lead to the emergence of quite a number of negative outcomes.
Performance measurement
The performance measurement will be carried out through the use of quite a number of key
performance indicators that will clearly indicate the level of the organization’ performance under
various categories. Moreover, the use of a balanced score card with be adequately implemented
to come up with an appropriate performance measurement that the organization will fully utilize

Management 26
in the management of the implementation of different types of corporate strategies that are taking
place within the organizational boundaries.
Strategic implementation plan
Major Tasks Time to be covered
Engaging employees 1 month
Engaging the stakeholders 1 month
Creating awareness across various regions 4 weeks
Analysis of the current market 2 months
Implementing market penetration strategies 1 month
Communication Plan
Performance of situational analysis
The organization requires an advanced form of communication plan that will be used in the
communication of the progress with all the stakeholders to ensure a proper engagement. The
communication process to be implemented should be able to cover all the stakeholders within the
required time frame.
Objectives
One of the major objectives that are attached to the communication process is to adequately
communicate with the entire stakeholder team in relation to the progress of various activities that
the organization decided to put into consideration.

Management 27
Target audience
The major targeted audiences are the key stakeholders known to exist both at the internal and
external parts of the organizations. At the internal part, the targeted stakeholders are the
employees together with the top management officials. At the same time the customers are the
major targeted stakeholders at the external part.
Media channels to be used
Social media platforms are the major media channels that are going to be used in the
communication process to clearly indicate the progress of various issues that are attached to the
organization thus bringing an easier understanding among various personalities.
Development of monitoring and evaluation process
Goals and objectives- One of the major goals is to make sure that appropriate customer service
is well addressed by the organization in order to gain popularity and strengthen customer
relationship. Moreover, there are also quite a number of objectives with the major one being
maintaining customer relationship for long time. At the same time, the organization aims towards
obtaining a sustainable business that is likely to address the needs of the future generation.
Data collection methods- Data collection from the stakeholders will be carried out through the
use of surveys that will be conducted across different types of chosen stakeholders to obtain a
relevant and reliable information from the. At the same time, another form of data collection will
be the use of questionnaires that will involve quite a number of questions to be responded to.

Management 28
Roles and responsibilities- A group of specialized data collection personnel will be responsible
for the collection and analysis of data in order to come up with an appropriate and more
understanding kind of results.
Conclusion
There is the need to follow all the rules and regulations that are found within the business
strategic plan without making any assumptions thus making sure that the organization is capable
of performing to its best. At the same time, appropriate and reliable ethical considerations needs
to be given the first priority to make sure that each and every activity that is carried out within
the organization is done in an orderly manner.

Management 29
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Management 34
Appendices
Appendix A: Importance of strategic planning
Strategic planning is likely to help an organization to carry out various actions in a reasonable
and organized manner thus making it t scale to greater levels. Moreover, issues dealing with
strategic planning contribute towards the performance of a given organization and are known to
have the capability of making a given organization to develop various issues of competitive
advantages under various conditions.
Appendix B: Importance of leaders in strategic planning
Leaders are known to be capable of playing a critical role when it comes to addressing different
issues associated with strategic planning. Firstly, they are capable of providing an appropriate
guideline regarding the path that should be taken to obtain a specific objective. At the same time,
leaders are able to control how various tasks are being carried out among different employees.