Investigating Current Marketing Issues: Impact on Business Strategies

This report examines current marketing issues that significantly impact business profitability, focusing on the misuse of marketing strategies. It highlights challenges such as changes in consumer behavior, exchange rate fluctuations, and supply chain management, emphasizing their effects on market share. The report also discusses the importance of Corporate Social Responsibility (CSR) and ethical data practices in mitigating these issues. Furthermore, it addresses the challenges of data analytics, including skill shortages and data overload, suggesting that companies focus on digital marketing, content creation, and virtual events to overcome these problems. Ultimately, the report concludes that companies must prioritize ethical practices and adapt to evolving consumer behaviors to maintain productivity and profitability in the face of globalization and technological advancements. Desklib provides access to similar solved assignments and study resources for students.

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Conversation Piece

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Article..........................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Current marketing issues are the issues that used to misuse the marketing strategies in the
current business. The current report will outline the current issue in the marketing which used to
have impact on the business. This will help to know about the main issue that will affect the
effectiveness of marketing.
MAIN BODY
Article
“The conversation” current issue in marketing
The strategic marketing issues in the companies is increasing day by day which used to
have great impact on the profitability of business. The current marketing strategies are basically
concerned with the misuse of the marketing strategies in the business. In the present era the
marketing issues are expanding and having great impact on the profitability of the business. As it
is seen that the marketing issues is impacting greatly in the market. By conducting the research it
can be identified that the issues are increasing day by day Kohli and Haenlein (2021). The
current issues in the marketing can be solved through by having the better strategies that helps
the businesses to grow in the market. The giant companies having the marketing practices but
these are affected by having the current issues in order to have better marketing.
Changes in the consumer behaviour is considered as one of the important issue as this
used to have great impact on the profitability of business. This is the marketing issue because the
taste and preference of the people used to differ from culture to culture or country to country.
The another drawback is that the exchange rate that used to have great impact in order to
purchase something from the different country Sheresheva, Polukhina and Oborin, (2020). By
this the supply chain management also impact and thus used to affect the market share of the
company. By setting the benchmark the company can improve from this and have better sharing
in the CSR. So it is seen that the CSR is interrelated with this current issue as this helps the
company to have betterment. But if the it is not maintained it used to have impact on the
marketing of the company. Corporate Social responsibility as this is basically the idea that the
company can have. This helps the company to play a positive role in the market by considering
the environmental and social aspects in order to have better decision-making. As if the company
is doing this will affect the profitability and thus reduces the market share. It used to describe
that how the company act to have improvement in the society and community.

Consumer behaviour this is basically the idea that the company can have to know about
the needs and wants of the customers in the market. This helps the company to play a positive
role in the market by considering the environmental and social aspects in order to have better
decision-making. As if the company is doing this will affect the profitability and thus reduces the
market share. It used to describe that how the company act to have improvement in the society
and community. But as the marketing is done in wide way so the data or information can be
shared unevenly that will have impact on the working of the businesses Govindan, Rubio and
Vicente-Molina, (2019). As there is freedom from the unauthorized access to take the private
data so this can create issue in the market.
It is very important for the businesses to have the better knowledge about the customers
as this can create harm and have reputational damage to the network users. This is one of the
main issue in the marketing and in the current news it shows that it will have great impact on the
working of companies. This is considered as one of the challenge for the company as it used to
require lots of investment and leadership to grow in the market. Setting up the business in the
new country is very difficult as marketing is considered as the one of the important tasks so this
used to create an issue in the market Gallen, Pantin-Sohier and Oliveira, (2022).
There are some issues that challenges the consumer behaviour is that it used to have loss
of cultural identity, needs and wants, etc. As in order to have the proper consumer behaviour,
they have to do lots of marketing which can create issue in the market. From this it can be
considered that the company must have the better ethical practices that helps them to grow in the
market. It refers to the ethical practices that helps to collect the data and share the data in better
manner. The data analytics in the marketing has become more important as it used to have target
customers in the market. In order to overcome from this issue the company must have better
digital marketing as this helps to have better promotion in the market. By having everything on
the internet it used to create an issue and can have severe impact on the profitability of firm.
The company can have better content marketing and have virtual events that helps them
to solve such problems in the market Katsikeas, Leonidou and Zeriti, (2019). There are some
challenges that are associated with the marketing analytics includes lack of understanding in
order to use the data, shortage of the skilled and trained employees, overloaded of the data, lack
of having important information, identifying the most suitable tool to have improvement, etc. the

company must have better focus on these things and thus it improves the productivity of the
company.
CONCLUSION
From the above article it has been concluded about the various marketing issues that can
be faced by the company. This includes the increase in globalization, supply chain management,
CSR activities, etc. The company must have better focus on such things as this will have great
impact on the productivity and profitability. As the current marketing issue in the above report is
stated about the consumer behaviour as a marketing issue.

REFERENCES
Books and journals
Gallen, C., Pantin-Sohier, G., & Oliveira, D. (2022). How can the design thinking process
improve an innovative insect-based food experience?. International Journal of Food
Design, 7(1), 29-58.
Govindan, K., Rubio, S., & Vicente-Molina, M. A. (2019). Marketing issues for remanufactured
products. Journal of Cleaner Production, 227, 890-899.
Katsikeas, C., Leonidou, L., & Zeriti, A. (2019). Revisiting international marketing strategy in a
digital era: Opportunities, challenges, and research directions. International Marketing
Review.
Kohli, A. K., & Haenlein, M. (2021). Factors affecting the study of important marketing issues:
Additional thoughts and clarifications. International Journal of Research in
Marketing, 38(1), 29-31.
Sheresheva, M. Y., Polukhina, A. N., & Oborin, M. S. (2020). Marketing issues of sustainable
tourism development in Russian regions. Journal of Tourism, Heritage & Services
Marketing (JTHSM), 6(1), 33-38.
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