BSBMKG414 Undertake Marketing Activities- Product BizOps

Added on - 29 Apr 2020

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Current marketing mixProductBizOps is offering a new range footwear which is work boots. The features of the footwear are:StylishMultiple coloured – purple, blue buckskin, black and tanUnisexPremium pricePriceThe price o the product has been charged $69.95 with $14 for postage and handling. The pricingof the product is little high for the general people in the global market. The price of the workboots of unisex category is approximately $43 and in the global market. Therefore the pricingstrategy of the competitor company is better which will attract more customers to thecompetitor company.PromotionsThe company being the online retail company with the customers from all over the world, theinternet is the only source for the promotion of the product. However, the social mediamarketing of the company is poor than the other competitor companies operating in the sameindustry. As most of the people are technologies based and users of social media, thecompany must ensure the effective social media marketing of the new launched product.PlacementThe company must use the two way marketing to reach the wholesaler as well as the retailcustomer of the company. In addition, the company must use its own retail stores for theeffective placement of the product and for the global market; the company must collaboratewith the local wholesaler.© Aspire Training & ConsultingPage1of1Document date: August 2015[BSBMKG414Undertake marketing activities]..................................................................................................[student name]..........................................................[id]....................................[date]..................
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