Current Retail Trends in UK and Analysis of Sainsbury's Business Model

FY028 Inquiry Based
Learning

Table of Contents
INTRODUCTION ..........................................................................................................................1
Current trends in the retail industry within UK .........................................................................1
Analysis of the organisation based on the business models .......................................................3
Recommendations.......................................................................................................................5
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Inquiry-based learning has been considered as a learning practices that help the students
in making the real world connection through exploration and high level questioning. It encourage
students to remain engaged in different practices such as experimental learning and problem
solving (Asare and et. al., 2022). This report is going to cover current retail trends within UK.
Apart form this, respective report will also analyse marketing performance of Sainsbury, that is a
retail company of UK and deal in general merchandise, groceries, fresh food and clothings. This
report will help in understanding what current retail trends within retail sector are. At last, this
report will also include an action plan for Sainsbury to meet the identified retail trends & attract
large number of the customers.
Current trends in the retail industry within UK
The retail trends analysis has ben defined as strategies that help the retailers in getting an
insight about right or effective move which need to be considered by the retail organisation in
order to generate high profitability (Beckers and et. al., 2022). Therefore, it has been identified
that investment is most significant trend that should be undertaken by the retailers when making
omni channel strategies. COVID 19 has influenced the retail organisation and leisure industries
as well. They are practising to cut down their cost in order to preserve the working capital and
also trying to strengthen company's balance sheet in most effective and strategic manner. At id of
2021, UK's economy has achieved an impressive recovery as guidelines and restrictions start to
lifted. The pandemic has also influence customer's buying behaviour (Mukthar and et. al., 2022).
Because of the unpredictable growth pattern and volatile market, year 2022 has been proved as a
turning point for the UK's retail industry due to a big shift of individuals towards the virtual
channels strategically. In UK's retail industry, retail trend can be seen as follows:
 Use of technology & multiple of choice- Omni channel retail strategies is most
significant retail trend within UK. It has been identified that individuals who uses the
digital devices normally connected with an average of 3.64 linked devices & before
buying any service or product individuals utilise such devices for the product
comparison, price comparison, rating comparison & time taken of product's delivery.
Customer can watch the product on their mobile before making any purchase & order that
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