Customer and International Market Analysis Essay
Added on -2020-07-22
| 11 pages| 3072 words| 69 views
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CUSTOMER ANDINTERNATIONAL MARKETANALYSIS
EXECUTIVE SUMMARY In this investigation, we will discuss about to the alternative options in conducting amarket audit and strategic analysis as well. Furthermore, we review about critical evaluation ofdifferent market audit and strategic analysis approaches so which can examine the marketingperformances of Cadbury firm effectively. Moreover, we will give a review about a marketanalysis report of Cadbury firm in which environment analysis, competition, market potential,and buyer requirements are identified effectively with the help of survey and then new chocolateproduct strategic marketing analysis is to be done by mine as a marketing team member ofCadbury business. Furthermore, we will analyse about identification of the desirability of theproposed decisions and key recommendations to the marketing strategy team towardsestablishment of positive customer relationship with our new customers.
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2COMPONENT A.............................................................................................................................2Covered in PPT.......................................................................................................................2COMPONENT B.............................................................................................................................2A marketing analysis of Cadbury organisation.............................................................2A review of market selection, targeting and positioning and key marketing decisions andrelationship marketing factors................................................................................................3The identification of proposed decision and the feasibility of these decisions frommarket, customer and economic perspectives........................................................................4Identification of the desirability of the proposed decisions and key recommendations tothe marketing strategy team....................................................................................................5A short reflective on the development and improvement of feasibility study..............6REFERENCES................................................................................................................................8COMPONENT ACovered in PPTCOMPONENT B1
A marketing analysis of Cadbury organisationMarketing environment analysis: Cadbury business need to conduct proper marketingenvironment analysis in enterprise in order to find out the way in which strategic marketingplanned is formulated and also current marketing performances of the business can be measuredeffectively. As a part of marketing team in Cadbury business I will analyse some essentialenvironmental factor which is politic climate of the country towards corporate business and alsoanalyse the environmental factor such as cultural and geographical factor which can affect thebusiness performance (Wellinger, Murphy and Baxter, eds., 2013). Moreover, I will examine thetechnological factor which can execute Cadbury firm with innovative techniques and also assessthe social and legal factor of the business which make impact on customer positive relationshipin customer mind so that the business needs to conducting a strategic marketing analyse in theenterprise. I will identify the opportunities and threats of the business by which we can analyseour customer overview effectively towards the organisation and can according to strategicapproach Cadbury firm will be able to establish effective customer relationship with their newcustomer in different-different country's new customers efficiently. We need to implementationof appropriate marketing environment analyses and according to new approach we can bettermake relationship with our new existing customers. Competition: Being a part of Cadbury business marketing team, I will effectivelyrecognise competitors of the business like Hershey's and nestle which is furnishing sameproducts in the UK country's market and creating extreme competition in the industry. I willformulate a strategy in which new flavour of chocolate will be added and these exercises wouldattract their targeted customers towards new product and it will increase the market share of thecompany effectively.Market potential: Cadbury is the second largest chocolate brand in the world. So itcontains higher potential in the market to increase their sales in the market more potentially(Ohern and Rindfleisch, 2010). As marketing team member, I will find out the potential marketby market analysis in which Cadbury could perform better in sales of their chocolate newflavoured product across the world. Buyer demands: Being part of marketing team of Cadbury enterprise, I will conductmarketing research in which preferable flavour and ingredients in chocolate product is asked newcustomers in new international market and according to their suggestion. I will modify2
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