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Customer Behaviour And Insight Assignment

   

Added on  2021-02-19

9 Pages2196 Words29 Views
Customer Behaviour andInsight

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Explain and analyse the stages of the consumer decision-making journey for a givenproduct/service. ...........................................................................................................................1P2. Map a path to purchaseand understand consumer decision-making.........................................................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................7

INTRODUCTIONIn business Context, the procedure that relate with meaning and analysing the behaviour ofconsumer in relation to buy a product or services is defines as consumer behaviour (Hew, 2017).In recent time customer insight the complete information about the product available in marketand make choices to purchase the best suitable. To better understand the topic of consumerbehaviour, Airdri is chosen, respective company is a small size manufacture firm that producesvariety of hand dryer. In this report, explanation, model and level of consumer decision making with all thosefactors that influence the consumer decision making are discuss. In addition, mapping fordecision and importance of mapping are defines in this project report. P1 Explain and analyse the stages of the consumer decision-making journey for a given product/service. In present era, every customer wants to buy the most beneficial goods at decent price so thatemerging needs and demands are fulfilled at the right time. The elaborated process that helpcustomer to determine their actual needs, gather crucial information, evaluate and measuresubsidiaries and fulfil the purchase decision is knowns as consumer decision making. It isobserve that behaviour of customer are ascertain by the psychological and economic elementsand is impact by environmental aspects such as cultural and social values. The behaviour is acomplex method and includes every aspect that start with recognising of problem to postpurchase activity. Therefore, consumer decision-making process helps the management ofcompany to produce the goods and develop services that are distinctive from other competitionsoffering the same product. For example, consumer wishes to buy hand dryer then they firstanalyse the market properly to find out the best company selling the hand dryer as per their needsand requirement. Thus, help the manager of Airdri to create hand dryer with unique feature thatcan fulfil the actual needs and requirement of customer and attract large number of user toincrease sales figure.Stages of consumer decision-making: 1

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