This presentation analyzes the decision making process of customers in the B2B and B2C markets. It discusses the key differences between B2B and B2C decision making, as well as the methods of research for decision making in both contexts.

This presentation focuses on the decision making process of customers in the B2B and B2C markets, and provides insights on market research methods.

Customer Behaviour - Study of Decision Making in B2B and B2C

Customer Behaviour

This presentation discusses the key differences between the decision-making process in B2B (business-to-business) and B2C (business-to-consumer) contexts. It explores the transactional nature, customer orientation, target markets, and decision drivers in both B2B and B2C. Examples from the Coca-Cola industry are used to illustrate these differences. The presentation also covers the different approaches to market research in B2B and B2C, focusing on logic and features in B2B and emotions and customer perception in B2C.

Difference between B2B and B2C Decision-Making Process

PowerPoint Presentation

Methods Of Research

This presentation compares the key differences in the decision-making process between B2B and B2C in the context of Coca-Cola. It also evaluates the different approaches to market research used for understanding the decision-making process.

Adamson University

Comparison of B2B and B2C Decision-Making Process in Coca-Cola

Presentation

Consumer Behaviour and Insight

Customer Behaviour INTRODUCTION 1 TASK 11 Title : Analysis of the stages of the consumer decision making process journey. Different approaches to market research and methods of research for understanding the decision making process in B2B and B2C. TASK 1 1 Title : Analysis of the stages of the consumer decision making process journey.

Religion

Sociology