Stages of Customer Decision Making - PDF

   

Added on  2021-02-18

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Consumer Behaviour andInsight
Stages of Customer Decision Making - PDF_1
EXECUTIVE SUMMARYThis report has shown a different stages of customer decision making by diving the processin five steps such as Need recognisance, Information, Alternative, Purchase decision and Postpurchase decision. Further this report explains the Importance of Consumer decision making byexplain the model. Further this report explains the difference in Decision making of B2B andB2C organisation on the basis of stage, requirement, purpose and target. Further this reportexplains the market research method in decision making ans in the explains the factorinfluencing decision making by the way of looking at Perception, Personality and Motivation.
Stages of Customer Decision Making - PDF_2
TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4Section 1...........................................................................................................................................4Q1 Different stages of Consumer decision-making...............................................................4Q2 Model of consumer behaviour and its influence on marketing decision and importance5Q3 Consumer decision-making regarding the google one product........................................7SECTION 2......................................................................................................................................9Q4 Similarities and differentiation of decision-making process in context of both B2B andB2C.........................................................................................................................................9Q5 Evaluate the market research method to understand the decision-making process........10Q6 Explains about the factor which influence the decision-making process and Marketresearch influencing consumer decision...............................................................................12SECTION 3....................................................................................................................................12Q1 Explain factors which can affect Decision making process...........................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................15
Stages of Customer Decision Making - PDF_3
INTRODUCTIONConsumer behaviour is the study about the individual how they used to buy or consume theproduct to satisfy their own need. Google LLCis an American multinational technologycompany founded by the founder Larry Page and Sergey Brin in the year 1998. This reporthighlights the different stages of consumer decision making regarding the company’s productand services. Further these reports explain the importance for the marketer to understand the pathto purchase and understand the consumer decision making. These reports also explain thesimilarities and differences in the decision-making process of both B2C and B2B and also shownsuitable example. Report also explains about the different market research source through whichthe decision-making process of both B2B and B2C can be understand. In the end, this reportexplains about the factors which influence the decision-making process.COMAPANY BACKGROUNDGoogle is American multinational technology company that is well-known for internetservices. Google was founded by Larry Page and Sergey Brin in the year 1998, Headquarteredbased in California, US. 9871 employees are employed by the google at the end of the previousyear. An Internet search engine. Some famous google product are Web email, news aggregator,Calendar software, A suite of productivity applications, including spreadsheet, word-processing,and photo-editing software, Cloud storage for consumers and business.Section 1Q1 Different stages of Consumer decision-makingConsumer Decision making is the process in which consumer goes through several ofstages before making a decision, there are mainly 5 stages through which customer goes throughwhich are as follows:Need recognition: It is the first and primary stage where customer recognise about theneed and requirement of the organisation. In these stages, customer feel that they are missinganything and after getting that customer can have a good life. In the case of the Google servicesthese stage generally occurs when the customer feels the need of privacy and security of the datawhich they possess and feels to keep the data as a backup in a well secured drive. Google need toalways look at these types of customer as these type of customer as these type of customer can befind in the business and also can be find in the developing country as in that country people liketo use new services which are available(De Mooij, 2019).
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