Enhancing Customer Experience in IKEA

Customer Experience

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Value Proposition.........................................................................................................................1
Use of Value Proposition.............................................................................................................2
Use of demographics in the identification of the customers........................................................2
Customer Experience Model........................................................................................................3
Critical application of the Customer Experience Model..............................................................4
Implications of the Digital Disruption.........................................................................................5
Strategic Recommendations.........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7