Recommendations for Domino's: Customization, Customer-Centricity, and Future Preparation

Customer
Experience
Management

Introduction
 Domino's is a restaurant chain of pizza inaugurated in Delaware and
established in the year 1960 by James and Tom Monaghan.
 The company is based in the USA, and the head office of the
company is at Domino’s Farms Office Park in Ann Arbor in Michigan.
 It is located in almost 15, 000 countries all over the world. In February
in the year 2018, the company became the largest seller of pizza all
over the world.
 The presentation will suggest recommendations to Domino’s to
modify its products and services.
 It will also recommend to become more customer-centric and for
better preparation for the future of customer experience
management.

Customization of its Products
 The restaurant can fix the promotion of its food items with a local
park or shipping mall.
 They can also organize for the contest where the consumers could
win free vouchers discounts or free passes to any entertainment
places (Ghobadi, Akhlaghi, Shams & Mazloomi, 2018).
 It can organize the contest only for those customers those who will
purchase the food items of Domino's.
 It can also name some of its items after the celebrities or sports
person.
 Domino’s can take benefits of food seasons or food trends through
different product promotion and strategies.
 All these strategies can help Domino’s to customize its products.

Becoming more Customer-
Centric The front house of the restaurant is the place where the consumer
spends their time.
 Since the time, they are welcomed till they leave the restaurant, the
employees of the Domino's need to deliver memorable experiences
through high-quality services.
 The customers must be welcomed with direct eye contract and a
smile.
 The managers, cashiers and all other employees of the restaurant
need to make direct eye contact since the experiences of the
customers are built by these gestures (Guthrie, Mancino & Lin, 2015).
 Domino’s need to make aware of all its employees about customer
services. The employees must be well-trained and instructed to
attend each consumer individually.