Customer Experience Management

This report reflects upon two customer experiences with Morrison supermarket and Ellados Eikones restaurant, exploring touch points and actions taken during the customer journey. The positive experience with Morrison supermarket highlights their well-organized store, helpful staff, and personalized offers. On the other hand, the negative experience with Ellados Eikones restaurant includes unfriendly staff, loud noise, and low-quality food. The report concludes that customer experiences are crucial for businesses and emphasizes the importance of customer experience management.