Customer Experience Management Woolworths Australia Presentation 2022

CUSTOMER EXPERIENCE
MANAGEMENT
Woolworths Australia

ORGANISATIONAL OVERVIEW
• Largest Supermarket chain
• The vision of the organization is to help the members achieve
wellbeing and financial security
• The mission of the organization is to provide the customers with best
experiences towards its products and customer services
• The strategy of the organization is to win customers trust and
increase the share of the customers' spending over the food by
lowering price range and improving their experiences related to
shopping.

PRESENTATION PURPOSE
• The main aim of this presentation is to analyse as well as
evaluate the consumer experience of the mentioned organization
with the help of the consumer experience map. This will help the
management of the organization to understand the potential
loopholes of the organization and this in turn will help tem to
determine effective strategies to deal with the issue

CUSTOMISING PRODUCTS/SERVICES
Marketing
Plan
Applicable
marketing
research
Projection
of revenue
and
demand
Marketing
Budget
Relevant
policies
Operationa
l planning