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Customer Experience Management Doc

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Added on  2020-12-09

Customer Experience Management Doc

   Added on 2020-12-09

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Managing thecustomer experience
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Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1 & TASK 2..........................................................................................................................3Covered in PPT.......................................................................................................................3TASK 3............................................................................................................................................3P5. How digital technology managing customer experience in service sector with specificexample of customer relation management............................................................................3TASK 4............................................................................................................................................4P6. Customer service strategies in specific sector:................................................................4P7. customer services strategies creates and develop the customer's experience which meetcustomer's need.......................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONExperience of customer is define as the term in which customer have experiences withthe brand or services. This is about opinion or point of view of the customer's on providingservices by the industry (Wirtz and et . al., 2013). Managing the customer experience isimportant for improve loyalty of customer's with the providing services. Thomas cook was anEnglish businessmen who founding the travel agency the ravel agency. This present report isbased on travel and tourism industry to understand the experience customer in this sector. Thisreport help in study the importance of understanding needs, want, preferences of customer's andfactors which influence target customer. This report describe effect of technology on customerrelationship management and opportunities which is create by the experience of customer. At lastdefine customer's service strategies in particular service sector.TASK 1 & TASK 2Covered in PPTTASK 3P5. How digital technology managing customer experience in service sector with specificexample of customer relation managementDigital technology play an essential role in in improving customers experience as it helpsin managing demand of customer. This is the effective source from which organisation andcustomer can communicate.Customer relationship system: This is define as the from which organisation ca buildits relationship with its customer. It describe as the source of dealing with the customer's. Thereis different type of customer relationship management that is:Analytical: This analysis the data which is generated by the operational and understandcustomer behaviour. This is useful in analysis tools like data mining.Operations: This is define as the process which involve the direct interaction with thecustomer's. In this every interaction is include there requirement , preference etc.Online customer's experience:
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