BIZ104 - Customer Experience Management

Customer experience
strategy for Wesfarmers
Presenter’s Name

Introduction
Customer experience refers to the interaction between an
organization and its customers throughout their business
relationship (Kilroy& Schneider, 2017).
This interaction may comprise of:
Discovery and awareness
Advocacy
Service
Purchases

Introduction Contd...
In this presentation, I will focus on the Wesfarmers Companies
Customization is critical to the success of Wesfarmers Companies
The purpose of this presentation is to provide insights that
Wesfarmers can be more customer centric.
To provide ways in which the firm can become customize its
products.
To provide ways that the firm can be more prepared for future
customer experience management.

Brief Information about Wesfarmers
Companies
Wesfarmers is a company that is offering a range of
products and services in the market and operates in
Australia and New Zealand.
These include
>Supermarket Services
>Office Supplies
>Industrial Products
>Hotel and Hospitality among many more