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Customer Experience Strategy: Recommendations

   

Added on  2022-11-27

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Customer Experience
Strategy:
Recommendations
NAME OF THE STUDENT:
STUDENT ID:
Customer Experience Strategy: Recommendations_1

Introduction
My name is _____
I am pursuing __(Education)___
The chosen organisation for this presentation is
Samsung
Samsung is a South Korean Multinational
conglomerate that comprises the numerous affiliated
businesses in the electronic industry (Lee, 2019).
It was founded in the year 1938 by Lee Byung-chul
It is headquartered in the Samsung town, Seoul.
As per the year 2017, the revenue stream of Samsung
was 210.9 billion US dollars.
Customer Experience Strategy: Recommendations_2

How Samsung can customise its
products and services?
Collaborative Customisation
Conducting a dialogue with the individual customers
of the company (Wolf & Zhang, 2016)
Adaptive Customisation
Offer a standard but customisable product that users
can alter whenever required (Kaiser, Schreier &
Janiszewski, 2017).
Customer Experience Strategy: Recommendations_3

Customer-centricity
What is Customer- Centric?
It is the way of doing business
with the customers in a way that
would provide a positive customer
experience both before and after
the sale for driving repeat
business.
It is very important for the
businesses these days to be
customer-centric in order to
ensure high customer experience.
Customer Experience Strategy: Recommendations_4

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