Customer Experience: A Case Study of Tesco

Customer Experience

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Value Proposition Of Tesco........................................................................................................3
How Tesco delivers positive customers' experience..................................................................4
Target Customers of Tesco.........................................................................................................5
Six Pillar of Customer Experience Model..................................................................................5
What are the implications of digital disruption to the delivery of the customer experience for
this organisation..........................................................................................................................7
Based upon 5&6 set out strategic recommendations on you could improve the customer
experience for customers of this organisation, to benefit them and the organisation itself........8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Customer Experience refers to the customer perception which are based upon companys
and business. It is a relation between customer and business where customer are able to
experiencing the product and services of company. For any business or business rating customer
experience is the most important part for growth. If customer likes the product and company then
their experience towards company should be good. It is depends on customer response, product,
company, service, employees etc. for good customer experience company needs to fulfilled their
needs and wants, and also provides good services to them which is helps us to attract more
customers and develop customers loyalty (Abrian, 2020). In short it is also called as feedback
where customer analysis the product and services of the company and then decide to purchase in
future. It is the experience from customer with company and services. Good customer services is
the key of success of business. It is also helps in to increased customer loyalty, satisfaction,
positive reviews and suggestions. If a company or industry provide their customer better product
& services the it will help in better customer experience and also in attract more customers.
MAIN BODY
Value Proposition Of Tesco
Value proposition is a promise to customers which is made when company's delivered
their product and services according to them. It is also helps in customer's experience. company
is the term of product which is introduced by specific sources. In other words companys
represent as the product's value, quality, design which is manufactured by a specific company
with the identity. In this report TESCO company have been taken where Tesco is the largest food
retailers in the world, which is operating around 2,318 stores and employing over 326,000
people. It is also provides the online services to customers. Tesco is a British Multinational
groceries and general merchandise retailer. It was founded in 1919 by Jack Cohen as a
classification of market stalls in Hackney, London. Tesco headquartered in welwyn garden city
England. It is the third largest retailer in the world which is measured by gross revenues and the
ninth largest in the world which is measured by revenues. Tesco has stores in five countries
across Europe. The value proposition of Tesco is improve the customer value by providing
services and product according to them.