Customer Experience in Tesco: Value Proposition, Customer Profile, and Six Pillar Model

Customer Experience

Table of Contents
Introduction................................................................................................................................3
Main body..................................................................................................................................3
Value proposition In Tesco....................................................................................................3
Customer profile.....................................................................................................................3
Value map..............................................................................................................................3
Six pillar of customer experience model................................................................................5
Six pillar model on tesco........................................................................................................5
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................7

Introduction
customer experience which is also known as CX, Is the process that used by the company and
developing the holistic perception off customers experiences with the inclusion of brand
services. In addition to this CX includes all the interactions and processes that performed
between a customer and business. Add includes from navigation of a product from a website,
asking with an expert for a product, talking to customer services and receive a particular
product that develop buy a company after performing various practices. In addition to the
above discussion the mentioned report well analyse the customer experience of Tesco.
The respected company is the retail supermarket giant of UK. The respected company was
founded in 1919 by Jack Cohen. In addition to this the mentioned report will highlight the
value proposition As well as manifests how they delivers customer service. In addition to this
various practices will be highlight such as customer experience model as well as their
application in the company function will be discussed in this mention report (Roy, 2018).
Main body
Value proposition In Tesco
In regard to offer the best services to its customers the respected company developed an
effective canvas of value proposition in accordance to its customer preference, needs and
wants. In addition to this the value proposition canvas is developed under 2 blocks such as
customer profile and company value proposition.
Customer profile
Gains- The customers which they mentioned companies targeting is rely on Value and price.
Moreover they also looking for multi channel and convenience that can help them in Their
shopping.
Pains- In UK people don’t have enough time to purchase various items from different
different stores so that they rely on the multi stores which can provides them all of the
product on a justified price with the quality. Customer always looking for and substitute
options which can help them in choosing a product from different different company.
Customer jobs the mentioned segment includes different task problem or wishes that
customer are intended to deal with, solve or satisfied. By performing such activity the
mentioned company understand their customer emotions as well as their preference and their
buying habits (Khan, and et. al., 2020).
Value map