Tourism Consumer Behaviour and Insight

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Added on  2022/12/15

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AI Summary
This report investigates the factors influencing consumer behaviour and attitude in the tourism industry. It explores the changes in consumer trends due to the impact of digital technology. The report also discusses the stages of consumer decision-making journey and the importance of mapping a path to purchase for marketers. Additionally, it compares B2B and B2C approaches in the tourism industry.

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