Customer Relations: A Comparative Study of Walmart and 7-Eleven

CUSTOMER RELATIONS

BACKGROUND OF THE
ORGANISATIONS
 Walmart has more than 10,000 retail
stores across the world and operates in 27
countries with different names
(corporate.walmart.com 2019). As a
matter of fact, Walmart is ranked the top
in the highest revenue generating
companies around the world with a worth
of US$ 500 billion (Walmart.com 2019).
 7-Eleven has lesser market capitalisation
operating in 17 countries. Founded in
1927, 7-Eleven still fails to maximise its
market effectively in the international
platform profoundly (corp.7-eleven.com
2019).

COMPANY STRENGTHS
 The pickup and delivery service of Walmart is
considered to be an effective approach that the
Walmart management is carried out in order to
make a good relationship with the local
customers.
 It is also important for Walmart to ensure the
security and safety of its customers that will help
the organisation to maintain ethical business
practice and retain customers effectively
(corporate.walmart.com 2017).

COMPANY STRENGTHS
 7-Eleven management is looking for utilising
advanced and popular technologies. For instance,
using software application for the local and
remote customers is undoubtedly an important
aspect for 7-Eleven to form a better service
mechanism for the customers.
 A 24/7 customer service number that is entitled
to assist the customers in anytime (corp.7-
eleven.com 2019). The purpose of the
organisation is to provide the best solution to the
customers within a quick response so that they
do not have wait for long.