(pdf) Customer Relationship Management
Added on 2021-06-18
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Customer Relationship Management 1CUSTOMER RELATIONSHIP MANAGEMENTStudent’s NameCourseProfessor’s NameUniversityCity or StateDate
Customer Relationship Management 2RECOMMENDED STRATEGY FOR OF THE CUSTOMER LIFECYCLECustomer Relationship Management (CRM) is the process that involves many people in an organization.This technology is used to manage the company’s relationship with its potential customers and further help retain the existing ones. However, its primary goal is to make relationships between customers and the company better.In this case, when the organization has the intention to communicate with its customers, the process will include many people within thecompany by the use of different methods. The company communicates to its customers with the aim of increasing its sales. Any person with a cautious mind will admit that communication is necessary for Customer Relationship Management (CRM). The purpose of this paper is to point out a robust set of recommendations which considers the whole customer lifecycle in-depth and demonstrate a detailed awareness of the challenges associated with marketing automation as illustrated below.Customer lifecycle is a technique that should be used to assess environmental impacts involved in all the stages of manufacturing from the extraction of raw materials. The cycle should be used by EMT to evaluate the behavior of recruiting new customers for marketing. The sales team should find an appropriate way of acquiring customers and feeding their data into CRM software (Nisar and Prabhakar, 2018, pp 20). The employees should be able to convince their customer to join the cycle. In most cases, the company should categorize their companies depending on their purchasing power. Customer lifecycle is essential when it comes to the marketing of heterogeneous products.The recommendes strategies for the customer lifecyle includes acquisition, development and retention.
Customer Relationship Management 3AcquisitionThere are different channels that help employees to persuade their potential customers. Ultimately, the method relies on the trial and error method especially when the employee has no idea about the target market (Mutalib et al., 2018, pp535). The channel should provide what you require which is a high volume of the customer from the existing market. The final thing is to acquire more customers as far as marketing is concerned. Priory mentioned the channel should test the market for a specific good and service. EMT should discover new opportunities for the development of an existing channel that you are convinced (Johanson and Mattsson, 2015, pp 117). Therefore, it will create a chance of new ideas within channels that you have never utilized.DevelopmentMost organizations have no structured process for locating their customers and intended market. The Customer Development model is designed to help organizations to discover the newmarkets with the customers. The developed model will ensure that there is discipline in the process of finding customers. The advantage of the development model is that it is strict but is not limited to specific industries (Gavgani et al., 2015). Additionally, it accommodates any team developing a new product in the market. The development model helps the most organization to know their customers without wasting time. Not only does the model brings the teams where they want to go regarding developments, but also it helps to improve the chances of success for the business.
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