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Customer Relationship Management (CRM) - doc

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Added on  2020-05-28

Customer Relationship Management (CRM) - doc

   Added on 2020-05-28

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Running head: CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENTName of the studentName of the universityAuthor note
Customer Relationship Management (CRM) - doc_1
2CUSTOMER RELATIONSHIP MANAGEMENTAccording to the article, the history and the theory of CRM stated that it is an importantphenomenon that is being undertaken by the organizations for adding a value to the customerrelations. It helps in retaining the brand loyalty among the consumers and thereby results to theprogress made by the organizations in their respective line of business. The article also addressesthe chief concept of the CRM, which is based on perfecting the relationship of the organizationwith their respective consumers for adding up value over time. It helps the organizations inmaking a note of the increasing requirements of the people and thereby brings in modificationsin their respective systems to retain their consumers. The history of the evolution of the CRM dates back to the initiative that was undertakenby the organizations based on improving the status of their enterprise through the application ofthe Enterprise Resource Planning (ERP) in the year 1990. The concept has helped in undertakingthe considerable changes in the structure of the organizations based on the requirements of theclients. The system has benefitted through the proper centralizing, standardizing and organizinginformation for the benefits of the organization. Supported by new and advanced tools, the CRMhas enabled data management and the utilization of disparate sources of data work as in singleintegrated database. The field concerns and the data collection facilitated by the CRM is being introducedthrough the article. Customer Data Integration (CDI) helps in the perfect functioning of the CRMthrough the determination of the data based on the touch points of the customer information. Itintegrates the data for the better understanding of the requirements of the consumers, whichhelps the organizations in bringing in modifications based on the needs. the sales made by theorganizations are facilitated by the numerous ways in which the data of the customer can bereviewed by the organization. The varied steps applied through the CDI, the organization
Customer Relationship Management (CRM) - doc_2

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