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Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl

Carry out sustained research investigation and provide evidence against assessment criteria.

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Added on  2020-01-07

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qwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfghxcvbnmqwertyuiopasdfgh

Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl

Carry out sustained research investigation and provide evidence against assessment criteria.

   Added on 2020-01-07

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qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcResearch Project
Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl_1
Table of ContentsTASK 1............................................................................................................................................3Title..............................................................................................................................................3Background..................................................................................................................................3Aims.............................................................................................................................................3Design/Methodology...................................................................................................................3Plan for implementation..............................................................................................................4Conclusion...................................................................................................................................5TASK 2............................................................................................................................................52.1 Matching resources efficiently..............................................................................................52.2 Undertaking proposed research investigation........................................................................72.3 Record and collate relevant data............................................................................................8TASK 3..........................................................................................................................................123.1 Using appropriate research evaluation techniques..............................................................123.2 Interpreting and analyzing the results..................................................................................123.3 Recommends and areas for further consideration...............................................................13TASK 4..........................................................................................................................................13In PPT........................................................................................................................................13REFERENCES..............................................................................................................................14
Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl_2
TASK 1Title“Investing how customer relationship management can be used to improve customer loyalty”BackgroundCustomer relationship management (CRM) is the methodology that supports anenterprise in identifying needs and desires of the service users and fulfills those in an organizedmanner. Information about preference and desires of the users make them differed from othercompanies. It helps in reducing the operational cost and increasing retention rate of theirconsumers (Rahman and Singh, 2015). It is a great tool that allows firms in understandingcustomers, maintain them, attract new buyers, increase profitability and decreasing managementcost of the organization. Many of the corporation those which are having potential , they want toexpand their business globally. But before taking any action they have to interact with the usersof particular country and have to understand their necessity. It is possible with the help of CRMprograms. It is essential for the organizations to understand the relationship between CRM andcustomer loyalty (Smith, 2016). By this way they will be able to sustain in the corporate marketfor longer duration. It gives benefit to the firms and encourages repeat buying of consumers. Aims“To analyze the effects of customer relationship management can be used in order to improvecustomer loyalty”- a case reference to Marriott hotel.Objectives-Concept of CRM and customer loyaltyTo assess the impact of CRM on increasing customer loyaltyTo analyze the effects of customer retention program upon customer loyaltyDesign/MethodologyFollowing is the research methodology that will be used in regard to carry out theproposed study-Research design- It involves the study that helps in overcoming the specific problemsrelated to study. There are different types of research design such as descriptive,experimental and correlation (Research design. 2014). Here, descriptive research designwill be implemented in regard to investigate customer relationship management and thusimproving customer loyalty within Marriott.
Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl_3
Research type- It helps in identifying the varied ways of carrying out study and thusassists scholars to make crucial decisions so that best results can be attained. There aredifferent types of research types such as qualitative and quantitative. Here, it will usequalitative research so that outcomes can be attained (Jensen, 2013).Data analysis- Here, scholar aims to collect data from varied sources and thus interpretthe same effectively. In this type of study researcher will use thematic analysis so thatidentifying CRM helps in improving customer loyalty (Friedman, 2014). Data collection- It assesses that the way through which information will be collected.There are two types of methods i.e. primary and secondary sources. Here, both the typeswill be used to collect data (Secondary Research – Advantages. 2014). Researcher willuse primary sources in the form of preparing questionnaire and collect primary data.While, secondary sources will be used in order review the online sources, internet,websites etc. Sample and sampling- Here, the sample is considered as the part of population who areselected for carrying out the study. In order to carry the study, the 20 employees ofMarriott hotel will be selected as sample size (Billingham, Whitehead and Julious, 2013).While, random sampling technique will be selected in order to investigate CRM could beused in order to improve customer loyalty. Plan for implementation Actions1stMonth2ndMonth 3rdMonth4thMonth5thMonth6thMonthAnalyzing the topic Assessing background ofresearchFraming research aims andobjectiveCarrying literature reviewResearch methodologyCollecting primary dataData analysisConclusionsandrecommendation
Qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdghjkl_4

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