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Customer Relationship Management - Report

   

Added on  2021-05-30

12 Pages2232 Words100 Views
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Relationship management
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Running Head: ReportContentsIntroduction.................................................................................................................................................2Task 1: Strategies for CRM project implementation...................................................................................3Task 2: Reasons of failure for the CRM project implementation.................................................................5Task 3: Current state of CRM practice in Russia.........................................................................................6Task 4: Additional Challenges in Russian Market.......................................................................................7Conclusion...................................................................................................................................................9References.................................................................................................................................................101
Customer Relationship Management - Report_2

Running Head: ReportIntroductionCustomer relationship management is the term which can be defined as the strategies andtechnologies that companies adopted to analyze and manage the relationships with the customersas well as data throughout the customer lifecycle. This report is a presentation on CRM in Russiafor the board of directors of AMIR limited that consists of the strategies that company can usefor the CRM project implementation as well as analysis of the challenges that company mightface in future and also the current state of the CRM practices in emerging markets. AMIR isBritish financial company having a large telecommunication division. The main aim of thecompany is to expand the business operation and grab the opportunities in the Russian market.Also, the Mashkin group incorporation which is a wholly owned subsidiary of Amir Limitedfaced number of challenges during the implementation of CRM. This is the reason that we arewriting this report to find out the best strategies as well as the additional challenges thatcompanies might face in the future[ CITATION PRo14 \l 1033 ].2
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Running Head: ReportTask 1: Strategies for CRM project implementationBeing a project advisor of the AMIR limited, there are some of the strategies are suggested toimplement the CRM projects. Some of the strategies are given as below:1. Customer Strategy for billing modernization project in RussiaThis is the most important strategy which can be used for the identification of the targetcustomers by focusing on the mission and the business model of the company. According to thisstrategy before implementing CRM projects, it will be better if the company identifies the type ofcustomers they are going to serve in future. The company has an opportunity to use thatcustomer centricity business model in order to identify the target customers[ CITATION LAr11 \l1033 ]. The process of the customer segment management involves the division and segmentationof the large number of group members that belongs to same attributes and the mange all thecustomer segments in order to gain the profits for longer time. There are many stages thatincluded in this process such as:Analysis of the productsCustomer Management segmentation on the basis of marketing Advisors for the customer segments Profit and loss for the customer centric approaches. According to the structure of AMIR Limited, customer centric profit and loss stage should beapplicable, because this strategy is really useful to find out the services discounts and the level of3
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