Customer Relationship Management | Canadian Superstore

Running head: Customer relationship management
Customer relationship management
Name of Student
Name of the University
Author notes

CUSTOMER RELATIONSHIP MANAGEMENT1
Owned by the Canadian food retail industry named Loblaw companies, the Real
Canadian Superstore is a super market chain that provides numerous food product to its
customer. The key products of this organization encompasses food products like frozen
foods, general grocery, general merchandise, seafood, liquor, meat and poultry, pharmacy,
gasoline (in some selected location), bakery, beer, wine and many others. Having different
slogans like “Big on fresh, Low on price”, “great brands at great prices” and “Truly Super” it
is attracting the customers up to a greater extent (realcanadiansuperstore, 2020). Apart from
providing qualitative products, efficient customer service is another important reason for
which the business of this retail organization is enhancing continuously.
Communication, being the vital element of efficient customer relationship
management, is prioritized by the organization (Trainor et al., 2014). As a customer, I
personally feel that the employees present in the outlets are cooperative and always stay
ahead for serving their customer the best possible way. Rather than just telling about the
business, they understand the need and expectation of their customer and always come up
with a solution to every customer service. In addition, for exceeding customers’ expectation,
this retail organization always deliver required product or service faster than anticipated
(Khodakarami & Chan, 2014). Focusing on the market need it produces its product and the
low pricing policy adopted by this organization is another key factor for driving customer
attention. Not just solving customers’ problem, employees of this organisation always look
forward to collect feedbacks of customers. The feedback collection process not only create
strong customer relationship, rather it helps the organization to improve its business by
making successful strategies.
As the organization is providing e-commerce business to its customers, by designing
informative website it is strengthening the customer bond. The website designed by this
organization is efficient enough in providing detailed information about the organization and